Taylor Tavenner Email & Phone Number

- Lead the implementation of brand-specific marketplace selling strategies.- Manage account health performance and resolve issues, collaborating with clients to create action plans.- Oversee backend operations, including catalog management, customer service, product and seller reviews, case management, account health, and issue resolution. - Collaborate with the brand team to set up and manage deals, structure promotional calendar, and coupons.- Launch, merchandise, and monitor product health across all brands. (Vendor Central and Seller Central)- Mentor and support junior team members, fostering collaboration, continuous learning, and growth.- Report performance KPIs of the Marketplace team to management, internal and external stakeholders.- Utilized software such as Helium10, JungleScout, Keepa, i2o, Pacvue and others to best serve clients.

Salt Lake City, Utah, United States

- Audited and restructured Amazon ad campaigns to optimize performance.- Participated in Vendor negotiations, and facilitated conversations with Vendor Manager.- Implemented Premium A+ Content (beta program at the time).- Launched products on NewEgg, Walmart, Ebay and Target.

- Forecasted goals and growth for clients in a wide variety of sectors (CPG, Supplements, Beauty, Consumer Electronics, Household goods)- Structured P&L in various categories including Vendor terms and FBA fees- Served as a mentor to 5 Junior account managers- Structured SOPs for the company and mentees- Managed ACOS, ROAS, budget and advertising campaigns/DSP campaigns in accordance to client expectations. - Created and implemented variation and digital shelf strategy.

- Conducted market research and identified market needs and new product launches- Purchased and branded products in accordance with company standards.- Projected inventory needs, ordered from supplied, coordinated logistics and managed Seller Account. - Increased Amazon presence and became top 5 distributor on Amazon.- Managed DTC site, Ebay, Walmart, BestBuy and Amazon operations.

Asheville, North Carolina, United States

- Conducted market research and identified market needs and new product launches.- Managed day-to-day Amazon seller account needs in US marketplace and International markets. (UK, Canada, Mexico).-Shipped products in compliance with marketplace regulations.- Provided day-to-day support and maintenance to troubleshoot accounts and nuanced issues in each marketplace.

-Built and managed Wordpress DTC site.- Coordinated promotional calendar, social media calendar and email campaigns.- Managed PPC campaigns, SEO and Digital creative assets- Managed Facebook, Instagram, Twitter and company Linkedin pages- Used external marketing tactics to drive traffic to DTC site and in the form of leads.