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-Advise executive stakeholders on website analytics strategy and supporting KPIs such as active customer base and internal enablement. -Help the business determine data elements, processes, tools, and reporting needed to answer relevant questions. -Managed cross-functional group including members from data architecture, web development, and data warehouse teams to ensure alignment with strategy. -Lead and motivate a team of skilled analysts in measuring success of website features, digital marketing campaigns, and overall website engagement.

-Lead backlog management and prioritization for a team of Associate and Senior Data Analysts.-Managed implementation, onboarding, and ongoing support of Amplitude for web behavior analysis to enable self-service insights.-Created RFE Segmentation using Tableau to evaluate most valuable website members. Determined segment thresholds and naming based on historical data. RFE segments are used to measure website engagement, target customers through digital marketing efforts, and further segment contact database. -Used custom SQL to combine user behavior and customer attribute data to build website engagement KPI reporting. -Managed Digital Insights programs to deliver customer engagement insights to Sales and Sales Leadership. Program includes Tableau dashboards, oversight of data transferred to email automation platform, and measuring engagement from the Sales organization.-Built content scoring process and reporting with Tableau to drive the creation of quality website content.

-Helped stakeholders make informed decisions through Tableau data visualization, Salesforce Reporting, and ad-hoc data analysis. -Managed ongoing support of operational reports for Sales, Marketing, and Business Development teams.-Developed standardized Sales Performance reporting package. Consolidated requirements from multiple levels of Sales organization, developed multiple visual dashboards in Tableau, created consistent Sales Core Reports brand, and built training program.

• Analyzed Project Management reporting to discover financial discrepancies• Managed project oversight team resources and conducted resource forecasting• Developed team onboarding deck and package

• Leveraged database sources to confirm relevant and targeted information• Created and delivered new business leads through market research• Maintained business data to ensure accurate reporting