SMELLIES (@smellies.scents) is a female-owned soy wax candle business that combines quality and personality. Bringing our consumer interests to the foreground, SMELLIES continuously strives to deliver a fresh perspective on the common candle. As the co-founder, I am responsible for managing the company’s major business decisions. Specifically, I head our marketing, e-commerce, partnerships and influencer marketing.Responsibilities include:Website Design & RefreshEmail MarketingSocial Media Marketing (content creation, community management, influencer relations)Brand PartnershipsCreative Direction

Key Roles:Leading Creator & Content Acquisition for the platform through strategic outreach, CTA organic video content & partnerships Moderating and Reviewing Content to ensure optimal SEO and trend relevance Growing social accounts (IG, Tik Tok, Twitter, YouTube) organically through viral video content to reach new audiences and customers Social Media Planning & Execution Email Marketing & Push Notification communication with app users Building Ambassador program, Influencer Partnerships & Community Management Working alongside Development Team to enhance product and introduce new features to improve consumer experience

NA Brand Management Key Roles:Driving Digital Brand storytelling through Account partnerships and Social Media strategy.Assisting the Director of Marketing with retail brand planning and execution.Managing Canadian division of Entertainment & Culture (including Converse All Stars community & Influencer relations)Helping bring to life meaningful consumer-led brand activations

Trip Leader for New York Fashion Experience. Attended workshops at Hearst Tower with Seventeen Magazine and Cosmopolitan Magazine staff. Met with well regarded fashion companies such as H&M, Guess, Jessica Simpson, Terez, Dormify to broaden our knowledge about the fashion industry, design, marketing and networking.Trip Leader for Hawaii/Alaska teen tour. Led a group of 40 teenagers through Hawaii, Vancouver and Alaska for a duration of 4 weeks.

Main Tasks:-Communicating with customers and ensuring a pleasant experience-Basic cashier work-Maintaining and developing rapport with customers-Problem solving-Multitasking-Leadership