Develop and deliver compelling marketing assets across digital and physical platforms, ensuring consistency with global makeup, skincare, perfume, and hair care brand identities. Lead packaging, visual merchandising, and 360° campaign designs, collaborating with cross-functional teams to refine projects and meet deadlines. Support logo design, layout, and art direction for campaigns, while managing timelines and independently overseeing creative requests. Integrate industry trends to enhance… Show more Develop and deliver compelling marketing assets across digital and physical platforms, ensuring consistency with global makeup, skincare, perfume, and hair care brand identities. Lead packaging, visual merchandising, and 360° campaign designs, collaborating with cross-functional teams to refine projects and meet deadlines. Support logo design, layout, and art direction for campaigns, while managing timelines and independently overseeing creative requests. Integrate industry trends to enhance innovation and ensure all creative output meets briefs, brand standards, and quality expectations, contributing to both on- and off-site marketing initiatives. Show less

In these roles, I led a creative team to execute seasonal campaigns, managed day-to-day design projects, and collaborated with cross-departmental teams to ensure timely delivery of marketing assets. I designed web layouts for three e-commerce sites and led marketing automation email campaigns, enhancing user experience through A/B testing. Key achievements include increasing SEO traffic by 40%, launching an SMS marketing channel generating $60K to $150K in monthly sales, and contributing to… Show more In these roles, I led a creative team to execute seasonal campaigns, managed day-to-day design projects, and collaborated with cross-departmental teams to ensure timely delivery of marketing assets. I designed web layouts for three e-commerce sites and led marketing automation email campaigns, enhancing user experience through A/B testing. Key achievements include increasing SEO traffic by 40%, launching an SMS marketing channel generating $60K to $150K in monthly sales, and contributing to 12FIFTEEN Diamonds' revenue growth from $500K to $10.6M annually. Additionally, I implemented email marketing automation strategies that significantly boosted conversion rates and supported on-site personalization, solidifying the brand's reputation for tailored customer experiences. Show less