Taylor Walker Email & Phone Number

-Account Lead on Prestige Consumer Healthcare, with major CPG brands like Summer's Eve, Dramamine, Monistat, DenTek, establishing enterprise team in strategy, campaign development, IAT marketing plans, packaging design and integrated productions-Account Lead on Elevance Health brand launches and 360 campaigns and marketing strategy

Chicago

-Led founding team on Blue Cross Blue Shield Association, establishing a new account and launching first ever national campaign with integrated production-Managed Radio Flyer client and worked on Cannes ideas that connect kids with the brand’s promise of delivering imagination on wheels-Launched new Bud Light product with a 360 marketing plan within the Dilly Dilly campaign-Managed Smucker Pet brands like Milk-Bone, Nature's Recipe and Milo's Kitchen-Led strategic and design development for new and innovative talent accelerator program in Chicago-In partnership with The City of Chicago, participated in agency initiative for Amazon HQ2 bid-Develops scopes of work and staff plans to most optimally design and build an effective team-Experienced in working with cross-functional agency teams to manage the client business with a 360 lens, collaborates daily with digital, PR and media agencies, leading year-long brand planning initiatives -Aids in Agency initiatives, such as New Business, Pro Bono and Civic Engagement project

Chicago

Account Supervisor on J.M. Smucker Pet Brands-Led major brands like Milk-Bone, Nature's Recipe and Milo's Kitchen-Launched million dollar dog food product Nature’s Recipe, exceeding launch goals and category norms in the first year-Launched first ever Masterbrand campaign for Milk-Bone, and reignited the brand to connect with millennials through the brand’s first purpose-led program with The Streamy Awards-Managed million-dollar productions that delivered a multi-faceted collection of assets-Developed and executed timelines and non-working budgets-Led year-long IMC plan development in collaboration with agency partners-Managed direct report and cross functional team within the Agency

Chicago

Founding team member on new business account Kraft Heinz managing U.S. brands• Managed major Kraft Heinz brands Philadelphia, Kraft Singles, Jell-O• Pitched and won Jell-O business for new product launch, developed new digital-focused integrated campaign with online video, social, print and partnered with PR agency for holistic creative idea• Collaborated with partners NHL, NHL Players Association, and USA Hockey to cultivate and grow Kraft Heinz’s sales boosting scale program and contest Kraft Hockeyville• Planned and produced digital advertising across platforms for U.S. social media campaigns • Produced a Times Square takeover for Philadelphia’s 2015 U.S. holiday campaign• Produced shopper marketing executions including in-store deliverables and sampling events• Managed North American print campaigns • Provided inputs and project plans to calculate agency fee, staffing and deliverables• Supervised and trained Assistant Account Executive on Philadelphia• Managed timelines and year long production budgets, exceeding $1.5MM

Chicago

Managed famous Kellogg’s brands including Kellogg’s Global Masterbrand, Special K and Raisin Bran• Built global client relationships and fulfilled continental needs (North America, Australia, Europe)• Managed and produced a global TV commercial that aired in three continents for Kellogg’s Masterbrand “Share Your Breakfast” campaign (production budget $1MM)• Developed and nurtured Special K’s award-winning campaign “What Will You Gain When You Lose?”, as well as buzzworthy national campaigns “More than a Number” and “Fight Fat Talk”• Managed partner agency relationships for 360 creative campaigns• Involved with high level strategy development that informed integrated campaigns and creative executions• Partnered with media agencies to fulfill robust flowcharts and media plans• Engaged in research efforts such as reviewing methodology, observing focus groups, preparing stimulus, participating in debriefs• Managed timelines and year-long production budgets, exceeding $2MMTrained Assistant Account Executive on Kellogg’s

Chicago

Assisted in the account management of Kellogg’s national brands, as well as daily account-wide admin• Assisted with U.S. TV and print campaigns for Eggo, Rice Krispies Treats (new product innovation) and Pop-Tarts • Commercial archiving, meeting preparation, meeting scheduling • Commercial trafficking

Pull media stories, support managers on various accounts.