Taylor Westerman Email & Phone Number

Ottawa, Canada Area

Working with small to enterprise businesses to develop digital marketing strategies and execute through the use of S.E.O., S.E.M, and Social Media- Develop and manage websites to ensure highest visibility in search engines, as well as high volume lead generation through quality content - Developed long term S.E.O.and S.E.M. strategies with benchmarks to measure ongoing success- Work with clients to find efficiencies in marketing spends- Create strategic mixed marketing plans based on yearly performance dataTools - Wordpress- Adobe Suite ( Photoshop, Illustrator, Indesign, Premier)- SEMRush- Google Analytics Certified - Google Adwords Certified

Ottawa, Canada Area

Managed 14 dealer groups across Eastern Ontario with a total of 115 dealerships. Responsible for driving business development, account management and relationship building. Consulted dealers for marketing and online sales. Responsible for sales of Marketplace, Online Advertising including SEM and Social media, website sales and software sales.Developed monthly, quarterly and yearly sales plans to achieve and exceed sales targets. Worked with account managers to follow through on the plan to identify consumer needs as well seek out opportunities for new business or up-sells. - Consultative selling training- Adword Certification- Analytics Certification- Salesforce Trainer- Top Account Director in sales for four consecutive quarters

Ottawa, Canada Area

Consulted small to medium sized business for digital marketing. Developed relationships, managed accounts and assisted business owners to achieve their sales goals. Responsible for the sales of Search Ads, Display Ads, Retargeting Ads, Social Media, websites and search engine optimization. Developed and executed marketing plans focused on the consumers needs. Provided clients with monthly reviews, well seeking opportunity for up-sells. - Developed monthly and quarterly plans to achieve sales targets. - Worked extensively with Sales Force- Adwords sales certification- Recognized as SEO specialist - Recognized as Automotive specialist- Studied the Sandler Sales methodology

Ottawa, Canada Area

Through the use of digital media, my responsibility was to drive traffic to the dealerships websites, lead them through the site to create leads for the sales team. I spent most of the days making small changes to the website, with the help of Google Analytic to convert more visitors into leads. Was responsible for S.E.O suggestions, and S.E.M. I worked closely with the programming team to implement change and ultimately increase sales through the site. Through my understanding of the digital realm, as well the automotive buying cycle, I was able significantly increase traffic to the sites as well more than double lead generation

Ottawa

Introduced digital marketing to the dealer group (7 dealerships).- Main focus was lead generation for the 7 dealer websites- Developed marketing to sales lead funnel- Developed social media presences and handled online reputationmanagement.- Created internet sales department, included processes on how tohandle internet leads from first response to closing the sale- Created all ads and web content for campaigns- Managed marketing budgets

I successfully manage 3 online properties and drive revenue by creating and executing interactive advertising campaigns. I assist in the sales presentation of interactive campaigns for the 10 local account manager, helping them reach their individual web revenue target. As well educate local business owners the importance of creating a web presence.

As a small business I employed 1 programmer and 2 graphic designers to design and market web sites for local retailers. With a focus on organic marketing, paid advertising and social media we would not only develop a fully functional web sites, but also build the reputation wrapped around the current branding strategy of the company.

Diploma, Advertising

Activities and Societies: Marketing, Advertising, Web Marketing, Consumer Behavior, Photoshop, Illustrator, Leadership, Video and Audio.

Education record