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Well-rounded insights and communications professional with over a decade of progressive experience directing custom quantitative and qualitative research engagements for hundreds of B2B and B2C-focused clients.
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Senior Research ManagerB2B International Mar 2023 - PresentLondon, England, Gb -
Research ManagerB2B International Feb 2019 - PresentLondon, England, GbI design, direct and deliver custom qual and quant research projects for a wide range of B2B and B2C organizations. Recently accepted into Dentsu's Game Changing Talent leadership development program and received the internal "Knowledge Sharing Sage" award, bestowed by my colleagues at Merkle. -
Senior Research Director, Retail & Shopper InsightsKantar Consulting Apr 2013 - Jul 2018London, GbReading the minds of retail shoppers and CPG consumers via quantitative and qualitative research approaches; enhancing research results with data analytics and industry expertise; and translating all of that into pithy, persuasive presentations that inspire Kantar clients to "win at retail" across a wide range of countries, channels, and consumer goods categories.I collaborate closely with internal software developers, data scientists, statisticians, SMEs, and consultants, as well as externally with industry experts, third-party vendors, and client stakeholders, to integrate and interpret a wide range of "raw" data and information into actionable insights and answers that address critical business issues. Beyond managing custom research and consulting projects for Kantar clients, I also help lead and manage a dynamic, diverse research department of ~30 full-time analysts, including several direct reports. Additional responsibilities and capabilities in my current role include analyst recruitment & hiring, coaching & professional development, offer innovation, thought leadership, business development, proposal writing, quantitative & qualitative fieldwork, vendor & cost management, and presentations / public speaking. -
Secondee To The Global Chief Research OfficerKantar Feb 2015 - Aug 2015London, GbSelected for six-month research secondment directly supporting the Kantar Global Chief Research Officer with various strategic research initiatives spanning multiple operating companies within Kantar Group.Main responsibilities included (1) providing support to the CRO on research design, analytics, and communications to support strategic research initiatives affecting multiple Kantar operating units, and (2) acquiring unique skills, experience, and perspective from higher level in organization to support further development as research & insights professional.Sample projects and accomplishments:- Mobile Research on Research: Conducted global meta-analysis of mobile survey results and distilled key findings and recommendations for Kantar researchers regarding mobile survey research. Drafted critical reference documents and thought leadership / white papers to communicate emerging principles and best practices to senior leaders and research practitioners across all Kantar operating companies.- Short-Form Survey Innovation: Developed CHAID-based analytical technique to reduce lengthy, standardized survey questions to shorter, mobile-friendly versions that still provide high validity & reliability of measurement. -
Content Services AssociateEduventures, Inc. Sep 2012 - Mar 2013Boston, Massachusetts, UsTook ownership of multiple projects on a contract basis; worked independently to update key databases and create customized client reports within strict time deadlines and under budget; reported directly to vice president and practice leader of content services department. -
Transcript Editor And A/V DirectorFederal News Service (Fns) Aug 2008 - Aug 2010- Displayed special aptitude for rapid, highly accurate verbatim transcription of political events & audio files, receiving multiple promotions and developing a variety of specialized technical skills and capabilities.- Promoted to A/V Director (fall 2009) - Assumed lead responsibility for all audio / visual equipment, platforms, and processes within department workload, from recording events to dubbing and editing audio to acquiring new equipment; developed & implemented training program in proper recording and editing techniques for new transcriptionists; responsible for all maintenance, upgrades, and acquisitions of new A/V equipment & software.- Promoted to Editor and Primary Event Recorder (spring 2009) - Took lead in attending & recording congressional hearings, press conferences, panel discussions, speeches, and other political events for over 30 diverse, demanding clients spanning the private and public sectors in D.C.
Taylor Wray Skills
Taylor Wray Education Details
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Boston UniversityMass Communication (Applied Research Concentration) -
Georgetown UniversityGovernment & Philosophy (Double-Major)
Frequently Asked Questions about Taylor Wray
What company does Taylor Wray work for?
Taylor Wray works for B2b International
What is Taylor Wray's role at the current company?
Taylor Wray's current role is Research Manager at B2B International.
What is Taylor Wray's email address?
Taylor Wray's email address is ta****@****ail.com
What is Taylor Wray's direct phone number?
Taylor Wray's direct phone number is 161791*****
What schools did Taylor Wray attend?
Taylor Wray attended Boston University, Georgetown University.
What are some of Taylor Wray's interests?
Taylor Wray has interest in Government, Books, Sports, Music, Media, Movies, Science And Tech.
What skills is Taylor Wray known for?
Taylor Wray has skills like Editing, Blogging, Social Media, Research, Journalism, Public Speaking, Microsoft Office, Copy Editing, Social Networking, Ap Style, Spss, Statistics.
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