As Director of Marketing for In-Telecom, I lead the development and execution of comprehensive inbound marketing strategies to drive the growth of our business units. I've worked closely with leadership to develop productized service offerings, develop go-to-market strategies, and collateral for our offerings.As a member of the leadership team, I work closely with the C-Suite of the company to guide the growth of the company, achieve our long term MRR and NRR goals, and improve our position in the market as a technology leader.

I work directly with clients to understand their company and challenges and develop digital marketing strategies to help them grow. ➤ Developed cross-channel digital marketing strategy for clients, improving website traffic and sales through PPC, Over-The-Top Media (OTT Video Ads), Programmatic (Targeted Display), Search Engine Optimization, and Social Media Advertising.➤ Directly managed digital marketing strategy for 20+ clients across multiple industries, meeting regularly and guiding strategic decisions through data analysis.➤ Optimized content planning and SEO processes resulting in faster delivery times and higher quality client content.➤ Assisted of PPC specialists, content writers, and programmatic specialists to ensure ad quality and performance. ➤ Identified website and digital marketing issues and develop solutions to improve sales and lead generation.➤ Supported the sales team providing sales enablement as needed, helping to better understand the technical side of client marketing needs, and preparing marketing strategy for proposals.➤ Coordinated with VP of Marketing to close sales, grow company sales, and improve client performance.

Led digital marketing team and directed marketing strategy for agency clients across multiple B2B and B2C verticals, including government, financial, cybersecurity, and healthcare. As Product Marketing Manager, worked directly with C-Suite and owned go-to-market strategy for multiple brands.➤ Supervised a team of 8 to create and execute marketing strategies for agency clients.➤ Mapped out detailed marketing strategies for clients to improve lead generation through SEO, social media, digital advertising, and content creation.➤ Responsible for budget management of over $300,000 in monthly advertising budget for digital marketing campaigns and lead generation.➤ Coached team on digital marketing, search engine optimization, content creation, and web development.The Healing Sole➤ Developed initial go-to-market strategy for The Healing Sole brand, defined buyer personas, and evaluated market competitors.➤ Executed cross-channel digital marketing campaigns and achieved over $4 million in sales within 4 years.➤ Directed search engine optimization and content creation efforts, resulting in $2.2 million in revenue from organic traffic and a 285% increase in search-related transactions over 3 years.➤ Maximized conversion rates by 29% and increased total transactions by 197% in 2018 making data-driven decisions to reduce conversion bottlenecks and optimize checkout processes.Transformyx➤ Developed go-to-market strategy for managed services and cybersecurity risk assessment services for mid-market, government, education, small, and large enterprise clients.➤ Increased leads through Windows 7 EOL campaigns using social advertising, email marketing, video advertisements, and educational content.TraceSecurity➤ Developed go-to-market strategy for TraceCSO and the Trace Cyber Security Assessment Tool (CSAT) for B2B market verticals including financial institutions, credit unions, healthcare, and government.

The Presley Group (now Presley Wealth Management) is a retirement planning group focused on annuity sales and estate planning. When I joined the team, I was charged with developing and executing both traditional and digital marketing strategies to increase event attendance, improve lead generation and increase sales.➤ Established marketing strategy for growing financial firm, increasing sales by 59% from $13 million to $32 million during the first year of implementation.➤ Planned monthly sales events and educational seminars for lead generation and client education.➤ Designed online lead generation funnels utilizing 3 websites, Google Ads, and marketing automation to generate new leads.➤ Implemented new client onboarding and nurturing processes to improve client experience and improve long-term client retention rates.

Tiger Manor Condominiums was originally managed by GRS Property Management, and eventually sold to BH Management. As Assistant Property Manager and Marketing Director, I was responsible for managing the leasing agents and maintenance staff, as well as improving occupancy through grassroots and digital marketing. ➤ Managed 287 unit multi-family apartment complex, supervising multiple support staff members and the sales team.➤ Developed a traditional and digital marketing strategy, achieving a 93% occupancy rate prior to the sale of the property to BH Management.➤ Implemented processes to utilize email marketing and social media to improve tenant communication and increase occupancy.