Steer creative team and digital projects at a top advertising agency.Industry awards, including 2024 ADDY’s Gold for Web Design and Bronze for Graphic Design.Produce top-tier interactive designs adhering to ADA Guidelines, informed by detailed user research. Collaborate with content strategists, writers, and SEO experts, leading to a 35% rise in client revenue.Designed and delivered winning RFP presentations, including a major public parks contractor’s acquisition of a $250M parks project.Improve user interaction and workflow efficiency with detailed prompt writing AI emerging technologies including Midjourney, Leonardo, ChatGPT, DALL-E, and Firefly.

Led user research and branding initiatives while optimizing design and marketing efforts, leading to a 50% improvement in customer retention and a 17% rise in overall sales within six months.Developed visual identities, brand design, CPG, and social media campaigns for Bling Sauce, growing business from $500K to $6M with major retailers including Amazon, Walmart, Bass Pro, Scheels, Auto Zone, O’Reilly’s, and Kroger.Directed a rebranding strategy for Cult Artisan Beverage, driving sales to $12M and expanding presence in grocery stores, convenience stores, and over 40 hospitality venues. Successfully replaced a major CPG brand in Kroger, achieving a 310% sales boost upon launch.

Established and cultivated a team of 12 UX strategists, designers, and front-end developers, driving the development of elevated design solutions, usability testing, A/B Testing, and aligning initiatives with strategic business objectives.Composed comprehensive UX/UI enhancements in partnership with cross-functional teams, elevating user engagement by 30% for elite clients such as TED, 9to5Mac, and Uber at the premier WordPress digital agency in the US.Responsible for hiring, mentoring, quality control, design systems, analytics, and design output to ensure exceptional customer satisfaction throughout project life cycles.

Produced customer research-driven social media advertisements, captivating animations, effective point-of-sale materials, strategic product placements, and impactful video spots, contributing to brand visibility and market expansion.Designed the website for the California Attorney General and the University of California, Irvine School of Law’s collaboration assisting homeowners who need a loan modification, have mortgages exceeding home’s value, or who lost homes to foreclosure.Leveraged customer research to produce compelling social media advertisements, captivating animations, effective point-of-sale materials, strategic product placements, and impactful video spots, resulting in a 45% increase in brand visibility and a 30% expansion in market reach.

Revolutionized FSA’s commodity food labels, improving tier distinction and pricing precision; increasing revenue by 18%, resulting in millions of dollars in annual revenue.Spearheaded a high-performing team of 10, driving a 27% increase in productivity by promoting a culture of innovation and aligning projects with strategic company goals.Established and maintained creative guidelines and standards, ensuring cohesive brand identities and visual storytelling; increased brand recognition by 49% and boosted marketing ROI by 22% across five subsidiaries.

Focused on enabling the Creative Director's creative potential by streamlining operations and boosting productivity, resulting in a 30% increase in project output.Proficiently produced print-ready art for both external printers and internal utilization, achieving a 25% reduction in print errors and rework costs.Implemented multiple workflow systems to enhance collaboration and project efficiency within the team, improving on-time delivery rates by 40%.