Taylor Mcghee Email & Phone Number

Miami, Fl, Us

Miami

In my role at Bodis/Ads.com I focused on the following:​Leading and building a design teamFormulating a marketing plan to engage and activate new and current users.Creating and managing, engaging and unique content across various channels such as: Facebook, Twitter, Instagram, Blog, and email newsletters.Design material for conferences and special events: banners, videos, promotional material, giveaways.Performing statistical analysis related to ad/marketing campaigns for maximizing effectiveness and ROI; then defining and analyzing metrics to measure success.Improving Bodis and Ads.com brand messaging by working on and adjusting content.Web design and marketing design needs for Bodis and Ads.com, including:Graphic designBanner design (Web + Print) UX/UI designSocial media contentPosters, postcard, flyers etc.Emails/newslettersProduct packagingPrint material Landing pages

Responsibilities included:·Creation of company pieces and agent templates: email, digital, social media, listing presentations and print·Work on a variety of corporate marketing materials: ads, videos, gifs, materials for websites, email campaigns, etc.·Deliver high-quality design work within the agreed timelines and ID standards·Help enforce consistency of the brand on all marketing materials.·Interpret the needs of each project and translates those needs into creative concepts that suit the project's purpose.·Thinking creatively to produce new ideas and fresh concepts. Position goals:·Agent Success: Agent satisfaction and impact in their marketing activities.·Consistency: A consistent look and feel across company brand and agent marketing materials.·Productivity: Utilize existing templates and working files as much as possible to deliver great work in less time.Specific tasks:Web design + developmentGraphic DesignVideography + post productionPhotography + retouchDesign marketing and advertising materialEmail Marketing, Printing CollateralCreation of Weekly Email BlastsSystem ManagementUX/UI Design

Miami

Developed design briefs that suit the client's purpose using innovation to redefine a design brief. Completed projects by coordinating with outside agencies, art services, printers, etc. Managed and monitored all social media platforms (Instagram, Facebook, Google Reviews, and Yelp for over 20 Rental Communities in South Florida.) Create and post new engaging content daily/weekly Gather analytics for all platforms.

Miami

Developed and maintained front end and back end functionality of website. Writing cross-browser compliant XHTML, CSS & Java. Managed several databases and reporting tools. I also photographed and edited products for website.