As the Director of Sales and Marketing at Valo Cellars / Massalto, I lead the brand development, marketing strategy, and sales growth of two premium wine labels in the Washington State market and beyond. I also oversee international sales and marketing of Desert Wind Winery and Gard Vintners, two other established wineries in the region, as part of my concurrent roles as Director of Sales and Brand Marketing, and Brand Manager, respectively. With over 12 years of experience in the wine, beer, and spirits industry, I have a strong background in brand building, marketing campaigns, sales leadership, and consumer insights. I also have a unique combination of education in psychology, viticulture, and enology, as well as certifications from the Wine & Spirit Education Trust. My passion is to create and promote wine and other alcohol brands that reflect the unique artistry of consumable beverages and to connect with other like-minded people around the world.