Taylor Hooker Email & Phone Number

Shelton, Connecticut, Us

Manage 360 Brand Communication Strategy o Proofing all assets that go out the door to ensure messaging cohesion and consistencyo Ensure Ecommerce efforts (all digital assets) align with work of Product Marketing team Manage product presence, contento Manage the Retailer Marketing across key national partners: Ulta, Nordstrom, Bloomingdales, Saks & Neiman Marcuso Pitch Product Newness to key partners & own that component of the retailer decks• Own all Global PR efforts on behalf of the brand (currently inclusive of US and UK agencies)o Own all Editor Deskside meetings/pitchingo Own/Execute & facilitate all Influencer Campaigns• Manage and oversee all incremental Awareness Driving Initiativeso Vet new opportunities as they arise and facilitate execution and recap experience• Own Product Sampling for the brand across national retailerso Plan calendars, partner with retailers to execute and ensure we are maintaining budgets YoY• Own Sports Marketing Programo Strategize and plan with key sports team/arena partners to maximize contract experience, increase awareness and trial and ultimately drive ROI with a key consumer for the brand.o Own entire budgeting process (including reconciliation of Trade and Cash assets)• Manage all Community Management and Digital Reviews (inclusive of Social and TurnTo platforms)• Spearhead all Training Initiatives across the brand:o Create new Product How-To and Digital Marketing Content (with internal creative team & external creative agency)o Manage creation of all training materials (manual pages, collateral, product support, etc.)o Conduct Video/Virtual trainings (inclusive on “On Air” talent for corporate trainings) for all Product launches to Account Executives and Sales Teamo Manage all new Product launch Training communication (with internal Customer Service Team and customer-facing comms)o Review Training Decks from Field Teamo Manage all Retailer Training Summits and Conferences

-Develop and maintain digital marketing calendar comprising email, paid social, influencer marketing, retailer dotcom, and sampling calendars and strategies-Serve as point of contact for influencers and corporate partners-Manage and maintain sports marketing program, and serve as main point of contact for a variety of sports entities, including the Dallas Cowboys, Dallas Mavericks, Texas Rangers, Washington Redskins, LA Kings, Golden State Warriors, Chicago Bulls, Miami Heat, etc- Develop and maintain spreadsheet to track influencer and sports assets on all digital channels-Build and maintain database for content, including all SKUs and consisting of optimized creative assets-Manage web assortment, including development and management of web exclusive products and sets-Manage relationship with third party ecommerce retailers, including Sephora.com, Nordstrom.com, NeimanMarcus.com, Ulta.com, AAFES.com, Dillards.com, and Bloomingdales.com-Manage and track sampling and promotional calendar for each partner website-Create, pitch, and implement website exclusive offerings for 3rd party dotcom sites

-Develop and maintain digital marketing calendar comprising email, paid social, influencer marketing, retailer dotcom, and sampling calendars and strategies-Serve as point of contact for influencers and corporate partners-Manage and maintain sports marketing program, and serve as main point of contact for a variety of sports entities, including the Dallas Cowboys, Dallas Mavericks, Texas Rangers, Washington Redskins, LA Kings, Golden State Warriors, Chicago Bulls, Miami Heat, etc- Develop and maintain spreadsheet to track influencer and sports assets on all digital channels-Build and maintain database for content, including all SKUs and consisting of optimized creative assets-Manage web assortment, including development and management of web exclusive products and sets-Manage relationship with third party ecommerce retailers, including Sephora.com, Nordstrom.com, NeimanMarcus.com, Ulta.com, AAFES.com, Dillards.com, and Bloomingdales.com-Manage and track sampling and promotional calendar for each partner website-Create, pitch, and implement website exclusive offerings for 3rd party dotcom sites

Coppell, Texas, Us

● Manage social media presence for five brands: TIGI Cosmetics, Tree Hut, Baby Magic, Wildflowers Skincare, and Aqua Spa● Coordinate domestic and international public relations initiatives● Lead consumer and trade event executions, including travel coordination, print asset curation, and vendor relationship management● Prepare and design product development briefs and spec sheets for manufacturers and component suppliers● Update and distribute marketing analytics reports that monitor industry trends as well as brand KPIs● Direct seasonal updates of marketing kits, advertising materials, web and digital assets and in-store vehicles

Blackfriars, London, Gb

● Maintain and service InCrowd, TIGI’s salon loyalty program● Coordinate TIGI corporate events and press related events● Develop and maintain a relationship with companies such as the DallasMavericks, Siren Public Relations, and various entertainment agencies● Lead MercedesBenz Fashion Week activity in New York and Miami, including coordination of team travel, product order shipment and onsite activation execution● Manage trade advertising budget and execute print insertions● Manage relationship with media agency and assist in executing consumerprint and digital advertising plans● Coordinate booth at trade shows, including product deal sheet ideation,signage design and printing, and employee communication

Blackfriars, London, Gb

● Oversee InCrowd, TIGI's salon loyalty program and it's accompanying website● Assist in media planning and media buying across print and digital platforms● Coordinate TIGI's Creative School program and accompanying initiatives● Execute email blasts to employees and consumers● Assist in planning and executing US Fashion Weeks in New York and Miami● Organize and oversee events for sponsorship with the Dallas Mavericks and Dallas Stars● Execute activations at various music events across the country● Organize product delivery and brand assets for various charity initiatives● Plan domestic and international travel for various employees and clients● Attend and assist in organizing trade shows across the US

● Server/Bartender● Train new employees at locations across DFW● Work various events and festivals across DFW

● Set up and conduct campaign meetings and product pitches● Maintain time and project management responsibilities● Work and execute work with tight deadlines● Negotiate with with print and production companies

Bachelor Of Arts (B.A.), Strategic Communications

Education record