• Responsible for coaching and training the Visual Assessment team based in San Francisco and India (50 employees) on design criteria for Airbnb’s Plus Program • Developed educational material and training processes for new hire onboarding and ongoing training • Led highly-effective quality assurance efforts across all three Visual Assessment subteams• Drove data collection through Tableau, resulting in actionable insights and course correction strategies

HOSPITALITY MANAGER• Launched Brack Mountain’s first wine club. Increased B2C sales by 100% annually over a 3-year span through intensive data mining and cultivating and sustaining customer relationships• Created and executed winery hospitality program for multiple locations, including: events, full concierge service, customer service and sales fulfillment function (POS, shipping and logistics, customer collateral)• Organized and led highly-effective small, medium and large-scale customer focused events attracting hundreds of attendees and surpassing sales goals• Managed B2C sales, financial reporting, both on-site and online MANAGER OF CONSUMER AND TRADE MARKETING• Managed B2C and Trade Marketing efforts across 15 brands (57 SKU’s), including: print, html and social media channels • Created and maintained website content through WordPress: retail shop, events, trade & media pages • Worked closely with trade partners to develop effective POS and marketing tools PACKAGING AND PRODUCTION MANAGER• Managed 12-month packaging production schedule and process across all brands and ensured on-time and on-budget delivery. Annual case production: 50K • Oversaw brand/label registration and licensing for B2C and distribution on a national and international level• Assisted with overall brand/ label concept and managed print production and execution• Verified orders and purchase order process• Cultivated and managed key vendor relationships

• Contracted to assist with several large and small-scale events for the San Francisco Shipyard with the intention to build awareness and generate interest for the newly developed community• Created and managed event marketplace featuring 20 local artisans • Responsible for seeking perspective vendors based on event demographic • Managed and led vendor outreach and recruitment

Worked with founder to set up launch of Jeff Oakes Design’s first retail store, “JEFF.” A women’s “Slow Fashion” and Home Décor Company in San Francisco. • Intensive research on the JOD customer to build wholesale and online business• Constructed quarterly and annual buying plans• Helped develop product story for Spring/Summer collection through product evaluation and sourcing • Responsible for marketing JOD through social media channels, increased following by 50% annually• Partnered with like-minded local businesses and facilitated monthly events leading to a broadened customer outreach and increased sales opportunities