- Build and manage Facebook and Instagram campaigns for clients, incorporating nuanced strategy, long-term forecasting, and customized creative assets- Develop strong partner relationships and lead weekly, monthly and quarterly client meetings independently and with a team- Grow and scale social advertising strategy for businesses experiencing rapid and sustainable growth

- Grow and develop team of 3 Social Specialists - Develop series of processes and procedures for clients within a never before serviced vertical- Responsible for the onboarding of 6,000 real estate agents to internal platform over 4 weeks- Implemented successful low-budget Facebook and Instagram advertising campaigns that were directly responsible for the sale of residential properties- Develop and deliver insights that drive brand strategy and product innovation- Cultivate project management skills for multiple pilot programs- Collaborate with internal product team to provide feedback for ways to improve internal and external platforms- Led the hiring and training process for new Social Specialist hires- Initiated direct client communication and reporting

- Create and optimize performance of over 100 ad campaigns throughout multiple campaign cycles- Consult business goals with customers to recommend best strategy for ad campaigns - Conduct A/B testing on Facebook ads to develop campaigns with high conversions - Utilize problem solving skills to provide thorough responses to customer queries- Remain abreast of Facebook platform changes and updates and the impact they have on advertisers

- Compose timely and engaging posts on multiple social media platforms for over 100 customers on a weekly basis- Cultivate customers’ online reputations by responding to reviews on Yelp, Google+, Trip Advisor, and Facebook- Spotted and tracked Community Managers’ trends to help shape department strategy and increase team-wide engagement.- Contributed to projects on behalf of the Content Excellence team to standardize and structure Community Manager tactics and best practices.- Alert entire team to relevant daily trends, spanning a variety of topics, through a dedicated Tumblr page- Critique work plans and resumes for 2 – 4 potential future employees a week- Initiate conversations with potential consumers via captivating dialogue, maintaining an engagement rate of over 31%

- Worked within the Publications and Knowledge Management Division. - Updated an array of United Nations case studies for the use of US Army War College students, staff and faculty. - Performed internet and database searches to gather up-to-date information on peacekeeping situations around the world. - Attended weekly staff meetings.