Most senior leader for paid search activation strategy within our retail vertical.Deeply understands how SEM exists within the integrated media ecosystem. A majority of my responsibilities are focused on driving technical expertise and delivery excellence across all search channels.Oversees a team of highly specialized paid search experts, ensuring career growth, satisfaction. High emphasis on creating/identifying career opportunities for current and future team members.Leads and assists in creating/developing new processes and initiatives that can be put forward with the team to meet group-wide goals.Actively involved in the pitch process for new business opportunities including opportunity sizing, storytelling and staffing.