- Built and executed social media strategy and personal brand KPIs through competitive research, platform determination, benchmarking, messaging, and audience identification- Generated, edited, published, and shared internal-external company content (original text, images, video, etc.) aligned to the VLK voice and company values- Created monthly, quarterly, and yearly reports of social and public relations/communications content results and identified areas of growth and ideas for future content - Developed strategic social media and PR campaigns for all market sectors (K-12, commercial, recreational, automotive)- Developed content calendars and media planning for the marketing department for social media posts and press releases of company internal events, major project milestones, client events, sponsorships, and significant conferences- Worked with clients, leadership, and media outlets to write press releases for internal announcements, company events, awards, project updates, and events, etc. - Optimized each press release's SEO to ensure traffic and create brand awareness. - Collaborated with experienced designers regarding the creation and production of videos, drone footage, and additional planned content based on research of current social media trends - Worked with Graphic Designer to generate supporting graphic content for social media for Google Display Ads, LinkedIn Display Ads, etc.- Oversaw website project pages, videos, and insights entries and optimized each entry's SEO description, headings, backlinks, and meta descriptions to increase SEO and organic website traffic.- Produced quarterly audit of website copy and suggestions for improvement- Assisted with implementing the company's intranet, VLK | CONNECT- Created and tracked marketing campaign results for the company's acquisition of Anternora Architects- Managed tracking, media planning, and reporting of press releases- Created company social media guidelines

- Created content and distributed it for a paid advertisement on social media.; including five Instagram stories, one Instagram post, one logo for the recipe, and three graphics with Adobe Photoshop

- Managed inbound marketing and additional software programs, i.e., HubSpot and other similar programs, to be able to facilitate a highly organized and highly managed marketing program to a defined list of CRM prospects- Aligned strategies with the sales group to continually improve the digital and print marketingstrategy for targeted marketing campaigns- Created tests and reports to show SEO from Google Analytics to make needed updates on the company website- Crafted thoughtful campaigns for social media platforms and other creative venues to nurture and generate leads.- Coordinated and created marketing materials with Adobe Photoshop and Adobe InDesign for the new office location postcard, broker event invitations, and additional event posters, client presentations, email marketing campaign graphics, and additional materials as needed for business development

- Utilized Google My Business, GoDaddy, Yelp, Facebook Ad, and Facebook Page Manager to create and enhance enhanced the company's SEO and online presence - Coordinated and executed creative, online, print, and social strategies for Rogers Healy and Associates Real Estate, Healy Global Relocation, Healy Property Management, and the broker's real estate marketing and advertising campaigns - Developed brand guidelines, social media checklist, and code of ethics for each company - Interviewed, mentored, and oversaw the activities of two Marketing Coordinators and Marketing Interns- Crafted a social media strategy and schedule for four accounts and researched each social media platform to analyze impressions and engagement, which led to an increase in client engagement and an audience impression of 90%- Maintained CRM efforts by tracking and responding to company reviews

- Collaborated with sales, marketing, email marketing, public relations, finance, and human resources to create and distribute a monthly content newsletter for all associates on the platform Poppulo/Dreamweaver- Utilized programs such as GoDaddy, Google Analytics, Olapic, and Double Click Manager to identify SEO/traffic generation opportunities and optimize ad placement - Researched and presented the influencing decision of choosing a new digital marketing agency - Deciphered and responded to RFIs and RFPs, creating SOWs, staffing plans, and forecasted budgets to influence the execution of onboarding the new agency- Designed print and website marketing content on CMS platforms and managed the associated internal website to communicate current events, employee achievements, and company updates

- Personally assisted Corporate Directors of Global and Regional Sales, Sales Systems Managers, Public Relations Managers, Director of Marketing, VP of CRM and Loyalty, VP of Digital Marketing, VP of Sales, SVP, and CMO - Used MarketVision and SalesForce to analyze data queries, assist in new account development and establish trends - Participated in brand-wide corporate marketing initiatives and brainstorming sessions - Created and executed digital marketing, CRM, PR, and advertising presentations for executive meetings- Prepared multiple reports to reflect current sales goals for each sales associate level and each hotel type, tracked sales production for Resort & Core Hotel Collections and compared to competitor results to present to Sales Directors

- Researched and pitched with multiple industry influencers from various industries to participate as guest speakers at the event- Arranged strategy for the promotional campaigb ; including an outline of tasks, goals, due dates, and types to complete and create before the event- Generated awareness of the event to students by distributing different advertising materials, copy, and social media campaigns- Crafted and organized documents, including event layout, timeline, budget, and additional materials needed

- Planned and promoted deliverables based on the client's objectives- Investigated the best-fit strategy for each campaign - Established a strong key messaging strategy to portray client values - Formatted a budget based on the client's quota and needs- Developed a media, promotional, and special events calendar- Presented and proposed a case study to the client based on research

- Oversaw multiple social media channels and selected appropriate platform for each campaign and advertising methods - Planned, coordinated and created collateral for fundraisers and events for various organizations- Maintained online presence and by managing the website- Solicited reviews and feedback from attendees and students - Facilitated monthly meetings and brainstorming sessions

- Gained experience writing newsletters and law blogs- Managed content calendar schedule of various social media channels - Utilized HootSuite to schedule, update and monitor social media posts- Created and distributed weekly marketing reports to enhance client engagement and reach of the company's target audience - Collaborated with the marketing manager and the marketing team to create marketing strategies - Researched trending law cases and crafted daily blog posts for the website