Beth Taylor Email & Phone Number

Boston, Massachusetts, Us

* Utility infielder for all things marketing - broad range of work, from over-arching strategic initiatives to get-er-done execution.* Manage all paid advertising, including all media strategy and buying, results analysis, and program optimization. * Core member of the email marketing and email campaign management team, including Putnam's migration to Marketo. * Managed all aspects of Putnam's past sponsorship of U.S. Ski & Snowboard and athlete Ted Ligety. Still getting up at 4am to watch World Cup races live from all over the globe.* Responsible for the creation of Putnam's corporate reports, including the annual Corporate Sustainability, Engagement and Stewardship, and Diversity and Inclusion Reports. Handle all internal marketing support. * Very involved with all things related to diversity and inclusion. Long-term member of Putnam's Diversity Advisory Council, relaunched Women of Putnam, and an active member of the Putnam Pride Alliance.

Boston, Massachusetts, Us

• Pitched, won and led digital “arm” of the Starcom Bank of America media agency-of-record relationship. Grew BofA focused digital team from 28 to 105+ members across 6 capability areas in Boston and Chicago, increasing revenue significantly. Created award winning partnerships for BofA with Yahoo, AOL, MSN, Apple, History, Weather and Pandora; racked up myriad “firsts.”• Led client engagements with Cingular/AT&T Wireless, Gillette and other leading brands. Won Adweek’s Interactive Media Plan of the Year for first ever You Tube sponsorship, Music Underground. • Drove significant new business and revenue growth for the agency overall. Developed comprehensive on-boarding process to ensure rapid, accurate and effective transitions. Established rigorous operational process to orchestrate and ensure flawless execution. • Led Digitas Boston media team of 75+, senior member of Boston and North American agency leadership teams during era of significant evolution and growth. Diversified talent pool, expanded offerings substantially and established “expert/generalist” approach to successfully tackle the challenges of a rapidly expanding media landscape. • Cultivated high-performing team with hand’s on management style, contagious passion and creative problem solving; kept attrition low and “won back” many key employees.

Framingham, Massachusetts, Us

• Created and led media team, sourced and managed external agencies and research companies. Developed in-market strategy in partnership with marketing teams across all product groups. • Established first ever brand research at Bose; built innovative consumer-advocacy program inspired by key findings. • Core contributor to Wave Radio launch marketing program; exceeded ambitious sales goals.

Boston, Massachusetts, Us

• Rose to VP from initial media planner position during era of heady and exciting growth. • Strategic marketing partner and cross-channel media lead for top agency clients including Hyatt Hotels and Resorts, Lotus, Bank of Boston, The Boston Globe and RC Cola.• Directed all agency print media planning and buying; authored agency policy for print and won national “Perfect Print Plan” competition.

Bachelor Of Arts (B.A.), Political Science/Uep

Education record