Beth Taylor

Beth Taylor Email and Phone Number

Marketing and Media Leader
Beth Taylor's Location
Boston, Massachusetts, United States, United States
Beth Taylor's Contact Details

Beth Taylor personal email

n/a
About Beth Taylor

• Accomplished Marketing and Media Leader with experience in both agency and client settings.• Innovative thinker and creative problem solver with expertise across all digital media and experience in cross-channel communications. • Known for compelling management style and formation of trusted and lasting relationships with internal and external partners and clients. • Builds and manages large, high-functioning, multi-geography teams, coaching and cultivating successful careers and teams. • Creates award winning partnerships and builds successful performance engines.

Beth Taylor's Current Company Details

Marketing and Media Leader
Beth Taylor Work Experience Details
  • Putnam Investments
    Director, Marketing
    Putnam Investments 2014 - Dec 2023
    Boston, Massachusetts, Us
    * Utility infielder for all things marketing - broad range of work, from over-arching strategic initiatives to get-er-done execution.* Manage all paid advertising, including all media strategy and buying, results analysis, and program optimization. * Core member of the email marketing and email campaign management team, including Putnam's migration to Marketo. * Managed all aspects of Putnam's past sponsorship of U.S. Ski & Snowboard and athlete Ted Ligety. Still getting up at 4am to watch World Cup races live from all over the globe.* Responsible for the creation of Putnam's corporate reports, including the annual Corporate Sustainability, Engagement and Stewardship, and Diversity and Inclusion Reports. Handle all internal marketing support. * Very involved with all things related to diversity and inclusion. Long-term member of Putnam's Diversity Advisory Council, relaunched Women of Putnam, and an active member of the Putnam Pride Alliance.
  • Digitas
    Svp/Media Director
    Digitas 2000 - 2013
    Boston, Massachusetts, Us
    • Pitched, won and led digital “arm” of the Starcom Bank of America media agency-of-record relationship. Grew BofA focused digital team from 28 to 105+ members across 6 capability areas in Boston and Chicago, increasing revenue significantly. Created award winning partnerships for BofA with Yahoo, AOL, MSN, Apple, History, Weather and Pandora; racked up myriad “firsts.”• Led client engagements with Cingular/AT&T Wireless, Gillette and other leading brands. Won Adweek’s Interactive Media Plan of the Year for first ever You Tube sponsorship, Music Underground. • Drove significant new business and revenue growth for the agency overall. Developed comprehensive on-boarding process to ensure rapid, accurate and effective transitions. Established rigorous operational process to orchestrate and ensure flawless execution. • Led Digitas Boston media team of 75+, senior member of Boston and North American agency leadership teams during era of significant evolution and growth. Diversified talent pool, expanded offerings substantially and established “expert/generalist” approach to successfully tackle the challenges of a rapidly expanding media landscape. • Cultivated high-performing team with hand’s on management style, contagious passion and creative problem solving; kept attrition low and “won back” many key employees.
  • Bose
    Media & Consumer Research Director
    Bose 1994 - 2000
    Framingham, Massachusetts, Us
    • Created and led media team, sourced and managed external agencies and research companies. Developed in-market strategy in partnership with marketing teams across all product groups. • Established first ever brand research at Bose; built innovative consumer-advocacy program inspired by key findings. • Core contributor to Wave Radio launch marketing program; exceeded ambitious sales goals.
  • Hill Holliday
    Vp/Director
    Hill Holliday 1986 - 1993
    Boston, Massachusetts, Us
    • Rose to VP from initial media planner position during era of heady and exciting growth. • Strategic marketing partner and cross-channel media lead for top agency clients including Hyatt Hotels and Resorts, Lotus, Bank of Boston, The Boston Globe and RC Cola.• Directed all agency print media planning and buying; authored agency policy for print and won national “Perfect Print Plan” competition.

Beth Taylor Skills

Relationship Management Digital Media Team Leadership Analytics Marketing Strategy Digital Strategy Integrated Marketing Media Planning Interactive Marketing Digital Marketing Media Buying Market Research Direct Response Media Strategy Sem Mobile Advertising Online Advertising Direct Marketing Advertising Social Media Marketing Email Marketing Customer Insight Multi Channel Marketing Interactive Advertising Marketing Research Web Analytics Marketing Banking Credit Financial Services Retail Banking Loans Mortgage Lending Credit Risk Commercial Banking Credit Analysis Customer Service Credit Cards Financial Analysis Finance Pcm Cash Management Cash Flow Management

Beth Taylor Education Details

  • Tufts University
    Tufts University
    Political Science/Uep
  • Hanover High School (Hanover, Nh)
    Hanover High School (Hanover, Nh)

Frequently Asked Questions about Beth Taylor

What is Beth Taylor's role at the current company?

Beth Taylor's current role is Marketing and Media Leader.

What is Beth Taylor's email address?

Beth Taylor's email address is bt****@****tas.com

What is Beth Taylor's direct phone number?

Beth Taylor's direct phone number is +161776*****

What schools did Beth Taylor attend?

Beth Taylor attended Tufts University, Hanover High School (Hanover, Nh).

What skills is Beth Taylor known for?

Beth Taylor has skills like Relationship Management, Digital Media, Team Leadership, Analytics, Marketing Strategy, Digital Strategy, Integrated Marketing, Media Planning, Interactive Marketing, Digital Marketing, Media Buying, Market Research.

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