Cold outbound campaigns to reach decision makers in customer support/success

-Spearheaded our first influencer sponsorship campaign (podcast and webinars)-Worked directly with sales to create one pagers, battlecards, cold email sequences, and lead lists-Managed trade show execution from start to finish for 20+ shows, in collaboration with sales team for maximum alignment-Led ABM campaign planning and execution for 500+ target accounts that lead to $1M+ in pipeline (mostly from creative gifting campaigns)-Worked with third parties and partners for email blasts, display ads, and webinars-Ideated, managed, and executed closed-lost follow-up campaign - including email sequences and follow-up calls-Managed HubSpot CRM for marketing and sales efforts-Managed an internal team and various freelancers, agencies, vendors-Part of GTM team that grew company ARR by 5X in two years-Executed company positioning change and website redesign-Created customer case studies and testimonial videos-Created and managed Meta and LinkedIn ad campaigns-Data-analysis of campaigns for continual performance improvement-Frequent collaboration with sales, customer success, and product teams -Created annual marketing plan and budget

-Led the marketing function (solo marketer)-Generated 3,000 + leads and 150 + demo requests-Managed HubSpot CRM for marketing and sales efforts-Created battlecards for sales team-Created and managed Meta and LinkedIn ad campaigns-Wrote multiple direct-response emails per week-Worked with partners and communities for sponsored emails, webinars, and more-Created full lead gen funnels-Managed various freelancers and agencies

-Increased online revenue 200% through improved partnerships,website content, email strategy, and paid ads-Improved website conversion rate from 3.1% to 5.9%-Conducted customer and competitor research to improve brand-UVPs and marketing copyWrote new product page and UVP copy for website rehab in Nov2020-Write 8-12 marketing emails per month that regularly account for $2k-$10k in revenue-Manage social media and content creator contract workers-Streamlined customer support

-Consultative selling of my own marketing services-Consulted with 90 small businesses to establish or improve their CRMmarketing funnels (including strategy, copywriting, execution, andclient interaction)-Implemented Facebook Ad campaigns for 20+ small businesses,generating hundreds of sales leads and website traffic-Created professional tutorial videos for 130 SaaS and onlinecompanies to improve customer education and retention-Professional voiceover work for 97 (and counting) businesses andpaid personal projects-Completed various continuing education courses in copywriting andmarketing

-CRM and Email Automation Strategy Consultant for 100+ SMBs-Generated thousands of leads for a variety of small business clients using Facebook Ads combined with Facebook Giveaways and Special Offers

Social media lead generation for small business.

-Developed relationships with event sponsors, concert promoters, and other industry professionals-Managed and created strategies for the social media accounts of five different entities.-Organized, planned, promoted, and marketed monthly, evening, and bi-annual all-day educational and networking events for regional songwriters, bands, and music industry professionals.-Coordinated interns and volunteers at events.

Assisted in the planning of events, strategized company goals, scheduled meetings with important artists and other clients. Artist relations, brand evangelizing, social media consulting, sales, and marketing.