- Collaborate on multiple workstreams to create, improve and project manage the delivery of go-to-market action plans for marketing initiatives and resources.- Work with cross-discipline partners to manage stakeholder programs and initiatives and ensure timely project deliverables, some of which have included an improved onboarding program, partnerships toolkit, merchandising guide, content strategy guide, marketing planning and budgeting playbook, and customer acquisition program.- Leverage tools like Sprinklr, Airtable, Asana, and Excel to streamline productivity, manage content calendars, and project manage marketing initiatives.- Facilitate workshops, trainings and meetings to upskill and educate stakeholders. - Acts as a marketing discipline subject matter expert, presenting strategy and initiative updates in both virtual and in-person forums to key leadership and executive-level stakeholders.- Lead the testing and iteration of programs and resources before launch, ensuring they meet stakeholder needs.- Identify education and knowledge gaps within the organization and develop go-to-market programs and strategies to address these needs.- Develop streamlined communication channels to disseminate discipline-related news and updates to the U.S. & Canada stakeholders.- Facilitates feedback sessions with stakeholders nationwide to identify needs and challenges, and implement support solutions through resources, education, and upskilling.

- Developed and executed creative and impactful social media campaigns to elevate the brand’s presence and drive business growth.- Strategized and project managed the repositioning and relaunch after a $135 million renovation, integrating social media marketing, influencer marketing, communications planning, activations and events, partnerships, and paid media. - Pioneered the use of AI in creative brainstorming and social media content creation, keeping the hotel at the forefront of digital marketing trends. - Implemented and built-out project management software to streamline productivity and editorial content calendar management. - Successfully leveraged Sprinklr as well as native channel platform tools for social media publishing and reporting.- Leveraged creative content marketing strategies to achieve 135% growth across social media channels.- Crafted content to engage online communities and build an audience of brand advocates.- Developed and executed diverse activations to increase revenue, enhance guest experiences, and bring awareness through earned, owned and paid media. - Collaborated with agencies to develop content based on creative strategies.- Conducted qualitative and quantitative data analysis to inform decision-making, driving successful marketing initiatives. - Spearheaded critical partnership initiatives, fostering strategic relationships and collaborative project success. - Implemented streamlined internal communications strategies to educate and inform key stakeholders.

- Leveraged marketing knowledge and experience to support Director of Sales and Marketing with marketing initiatives, including content creation, social media marketing, digital and demand generation strategies. - Created monthly, quarterly and seasonal direct-to-consumer promotions to drive revenue. - Developed digital marketing and advertising strategy to get promotional offers in front of customers. - Developed and refined annual social media calendar.- Partnered with local and regional teams to identify and solicit new business opportunities. - Developed upselling opportunities for our new and existing customers.- Partnered with Event and Hotel Operations Teams to provide an experience that exceeds the customer’s expectations.- Manage and collaborate with a remote team of 30 Sales Managers to craft sales strategies to drive demand and increase revenue for the hotel. - Build presentations, training materials, demonstration videos and other sales enablement resources to enable our sales team to be successful.- Establish partnerships with local businesses to create exclusive customer experiences and offers.- Organizes unique activations and events to engage customers and guests.

As Chair of the NYC Female Hospitality Network, I spearheaded the initiative to empower, develop, inspire, and forge connections among women in the hospitality industry and related fields. My tenure was marked by significant milestones, including:- Launched the inaugural U.S. chapter in Spring 2019, swiftly garnering a waitlist of over 200 prospective members within the initial two months.- Strategically recruited and integrated a team of 5 pivotal Board Members, encompassing roles such as Membership, Charity, Events, Public Relations, and Strategic Partnerships Directors.- Crafted and executed a comprehensive marketing and social media strategy, enhancing our digital presence.- Designed and disseminated training resources, collaborating closely with board members to establish foundational processes and protocols essential for the network's launch.- Coordinated a series of monthly events focused on professional development and networking, which were consistently well-received and attended.

-Planned, produced and managed simultaneous complex small and large scale receptions, concerts, fashion shows, and social events with up to 3,000 attendees -Talent booking and management-Lead front of house and back of house teams: registration, social, F&B, stage, AV and participating partners and vendors-Pioneered social media strategy, promotions, and ROI tracking-Developed event programming, designs, and sponsor activation -Lead contract negotiations and managed large budgets (+100k)- Pursued and cultivated relationships with vendors, partners, and talent -Recruit and train staff and volunteers-Manage social media platforms & marketing