Taylor Mcpherson Email & Phone Number

Nashua, New Hampshire, US

• Spearheading the development of an evolved brand identity, innovative strategies and creative to increase brand awareness, loyalty and conversion across social media, videography, digital marketing, ecommerce and more.
• Lead and manage the video content team for social media and oversee talent and production to ensure consistent brand standards.
• Coordinate set design and props, create scripting, and provide on-set direction to ensure the successful execution of video content that aligns with brand vision and quality standards.
• Collaborate with cross-functional teams, video editors and graphic designers to align creative direction and implement new content including social media content, videography, website changes, Amazon A+ Content.
• Develop and execute content calendars that align with brand objectives and drive engagement across various channels.
• Enhanced the TRQ brand guide, creating a brand identity that strengthens connection with target consumer segments.

US

Bringing brands to life by developing personalized marketing strategies and engaging content across social media, email marketing, printed marketing materials and more.

Waltham, MA, US

• Both a strategic thinker and tenacious do-er, I gained hands-on experience on every aspect of brand building, stewardship, urgency and impact while moving through positions of increasing responsibility at an evolving.
• Conceived and rolled-out creative content including copywriting, graphic design, photography + videography to elevate brand aesthetic and drive conversions.
• Developed content calendars that use analytic insights to drive KPIs across social media, email and ecommerce.
• Oversaw photo team, model selection, shotlists to ensure consistent brand standards.
• Produced paid social media campaigns in partnership with influencers resulting in increased brand reach.
• Analyzed customer feedback and marketing analytics; providing monthly reports with insights + go-forward strategies.

Waltham, MA, US

• Developed content calendars that use analytic insights to drive KPIs across social media, email and ecommerce.
• Developed marketing materials including sales + event promotion, social media content, etc.
• Translated strategy into actionable full team creative briefs - outlining copy, imagery + product for weekly newsletters.
• Implemented email automation for new subscribers, abandoned carts, event reminders, etc.
• Spearheaded copywriting and visual needs across all platforms and initiatives.
• Oversaw and mentored a team of creatives including graphic designers and marketing associates.

Waltham, MA, US

• Created weekly email newsletters that effectively highlighted product offerings and promotions.
• Segmented email audiences and leveraged performance analytics to create more tailored product suggestions.
• Developed social media strategy focused on building brand awareness, educating customers + engaging the community.
• Reinvented influencer strategy - creating strategic gifting and paid partnerships in alignment with campaign goals.
• Crafted blog posts that reinforced the empowering, playful and relatable Peach brand identity.
• Managed regular website updates including merchandising, homepage/landing page design + engineering requests.

Hingham, Massachusetts, US

• Implemented a social media strategy that increased engagement and channeled growth across the company’s Facebook and Instagram accounts, converting followers into customers.
• Developed clear, creative and compelling copy across all channels that was instrumental in shaping the Chel Bella brand image and voice into a sophisticated, yet approachable entity.
• Utilized strong Photoshop and Canva skills to design and edit promotional marketing content in alignment with the brand; including social media images, Facebook advertising, printed magazine ads featured in Hingham and.
• Conceptualized seasonal marketing campaigns that resulted in increased inquiries, foot traffic, and overall sales.
• Possess a strong knowledge of key players and happenings within the industry that have resulted in the timely identification of product sightings for promotion across social media accounts, as well as, effectively.
• Independently produced and executed trunk shows, pop-up shops, private shopping parties, and charitable fundraisers, as well as runway events resulting in magazine features, increased social media interactions, and new.

Hingham, Massachusetts, US

• Developed creative and compelling marketing campaigns that promoted customer engagement and increased inquiries, foot traffic, and overall sales.
• Designed promotional marketing content, including print ads featured in Hingham and Boston Magazine, social media images, flyers for runway and sales events, website displays, and Facebook Advertising.
• Constructed targeted email newsletters promoting products, events, and promotions that produced in increased open rates.
• Assisted in the content development and management of all social media accounts including Facebook and Instagram, resulting increased engagement.
• Managed content, design, inventory, order processing, and troubleshooting associated with e-commerce site through Magento platform; as well as managing company profiles on Amazon and Yelp.
• Assisted in the production and execution of events including trunk shows, private shopping parties, charitable fundraisers, as well as fashion shows and pop-up shops.

Hingham, Massachusetts, US

Independently established brand awareness through design of promotional marketing content and logos, creation and management of social media accounts including Facebook and Instagram, and attendance at pop-up events.

Boston, MA, US

Served as part of the UNH Chapter executive board and managed the team responsible for publishing content to our social media accounts including Facebook, Twitter, and Instagram; resulting in increased article views and recognition as one of the highest ranked chapters nationwide.

Columbus, OH, US

Increased brand awareness through management of the company blog and social media accounts, development of a campus representative program, and creation of email marketing campaigns that targeted prospective clients and consumers.