Brian Taylor

Brian Taylor Email and Phone Number

Senior Director of Digital Strategy @ JSI
Jasper, IN, US
Brian Taylor's Location
Jasper, Indiana, United States, United States
Brian Taylor's Contact Details

Brian Taylor personal email

n/a

Brian Taylor phone numbers

About Brian Taylor

Values-centered, self-driven, innovative and strategic digital and technology professional with 25 years of experience leading strategies that drive conversion to optimize digitally influenced revenue. Strong analytical thinker responsible for design and management of profitable odigital acquisition strategy through D2C and B2C websites. Experience in a variety of industries including real estate, healthcare and building materials.

Brian Taylor's Current Company Details
JSI

Jsi

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Senior Director of Digital Strategy
Jasper, IN, US
Brian Taylor Work Experience Details
  • Jsi
    Senior Director Of Digital Strategy
    Jsi
    Jasper, In, Us
    View
  • Masterbrand, Inc.
    Sr. Director, Customer And Consumer Experience
    Masterbrand, Inc. May 2022 - Oct 2024
    Jasper, In, Us
    Summary of Responsibilities• Senior IT Leader responsible for shaping and supporting department and organizational goals, Executive report-outs and business relationship management with sales & marketing leaders and strategic partners• Ownership & Accountability for digital experience across multiple distribution channels and audiences including 25+ consumer brand websites, multiple customer portals and internal sales & support applications• CX Team leader with 18 FTEs including product owners across digital marketing & business operations, business analysts, technical architects, & dev team• Oversight of Managed Services (AMS) team and DevOps process through agile SDLC across Salesforce and legacy .Net development podsSignificant accomplishments include:• Led multi-year Digital Transformation from Ideation through change mgmt. & training in partnership with cross-functional leaders & implementation partners• Strategic Deployment leader who led a 4-cloud Salesforce Implementation resulting in a single data platform across multiple ERP boundary systems and a modern customer portal built on Experience Cloud; developed and deployed customer feedback loops (NPS, CSAT) across customer journey • Instilled lean discipline into marketing intake and agile SDLC processes with state-of-the-art digitized daily management boards• Led internal full re-branding campaign from “IT” to “Digital and Technology”
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  • Masterbrand, Inc.
    Director, Customer & Consumer Digital Experience
    Masterbrand, Inc. Nov 2021 - May 2022
    Jasper, In, Us
    View
  • Masterbrand, Inc.
    Director, Digital Marketing
    Masterbrand, Inc. Feb 2018 - Nov 2021
    Jasper, In, Us
    Lead digital strategy for the leading cabinet manufacturer in North America with annual revenues of $2.5B. Consistently performed above and beyond expectations each year with sustained growth metrics in the areas of web traffic, organic search referrals (SEO) and lead generation. Significant accomplishments include:• Established digital practice from the ground-up – strategy, technology, talent acquisition, process & governance• Set a clear acquisition & relationship management strategy for a complex multi-branded, multi-channel business• Doubled website traffic from 2MM to 4MM visits annually under digital leadership driven by organic search (60% of total web traffic)• Developed a design system and Launched 25+ award-winning websites through a variety of innovative methods driven by business constraints• Led numerous RFPs and implementations of agencies, technologies & software in the areas of Analytics, CGI, CMS, DAM, e-Commerce, Marketing Automation, Ratings and Reviews, SEO, Social Listening & Room Visualization• Designed Best-in-Industry channel partner programs including Online Kitchen Design, Printed Sample Ordering and Budget Estimator - which contributed to 19% annualized growth at ($28.5MM) – for Lowes
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  • Masterbrand, Inc.
    Senior Digital Marketing Manager
    Masterbrand, Inc. May 2011 - Feb 2018
    Jasper, In, Us
    View
  • Humana
    Digital Marketing Consultant, Corporate Marketing
    Humana May 2010 - May 2011
    Louisville, Kentucky, Us
    Cross-segment responsibilities for e-Commerce development, multivariable testing program management, website analytics and execution of strategic projects. Provided leadership support and strategic direction to marketing consultants across four lines of business relating to major initiatives and continual improvement. Significant accomplishments include: sponsor and lead for implementing a company-wide multivariable testing solution, implementation of several large user-centered design projects across multiple lines of business with proven success of increasing conversion and cross-sell rates.
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  • Humana
    Digital Marketing Manager, Direct Response Marketing
    Humana May 2007 - May 2010
    Louisville, Kentucky, Us
    Responsible for user experience & digital marketing efforts for HumanaOne.com and HumanaOneDental.com. Managed a $3.7 million yearly digital budget and consistently exceeded sales and CPS targets every year. Responsible for talent recruitment and professional development of associates. Significant accomplishments include: two comprehensive website redesigns, the launch of the health insurance industry’s first rich-Internet quoting tool – PlanPointer, implementing a new agile web development environment, increasing online application conversion rate 100% through e-Commerce improvements, and successful implementation of several segment-wide initiatives.
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  • Humana
    Internet Marketing Analyst, Direct Response Marketing
    Humana Aug 2005 - May 2007
    Louisville, Kentucky, Us
    Responsible for digital marketing efforts for the commercial individual product line. Acted as e-Commerce product owner to lead web improvement projects that enhance usability to improve online sales. Provided recommendations to optimize web site design, content, and functionality based on interpretation of web analytics. Coordinated with designers, copywriters and developers to successfully implement web projects. Routine tasks included web analytics analysis & reporting, project management, and management of SEO and paid search campaigns. Significant accomplishments include: selection and implementation of Coremetrics web analytics, project lead for online enrollment redesign and Virgin HealthMiles Plus implementation.
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  • Office Suites Plus
    Marketing Manager
    Office Suites Plus May 2003 - Aug 2005
    Lexington, Ky, Us
    Increased web sales from 0% to 34% of total company sales valued at over $2 million annually. Solely responsible for all of the company’s marketing efforts including development of digital marketing strategy, website development, email communications, sales budgeting/forecasting, yellow page & print ad design and placement, CRM administration and associate training, and sales communication through a monthly marketing reporting package. Significant accomplishments include: website and company intranet redesigns, selection and implementation of a CRM solution, planning and executing multiple focus groups for market research, organizing photo shoots, internalized website/email hosting, annual report design and production, and implementing an email filtering solution.
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  • Office Suites Plus
    Internet Marketing Specialist
    Office Suites Plus May 2001 - May 2003
    Lexington, Ky, Us
    View
  • Office Suites Plus
    Information Technology Analyst
    Office Suites Plus May 2000 - May 2001
    Lexington, Ky, Us
    View
  • Office Suites Plus
    Information Technology Intern
    Office Suites Plus Apr 1999 - May 2000
    Lexington, Ky, Us
    View

Brian Taylor Skills

Web Analytics E Commerce Management Marketing Seo Online Advertising Conversion Optimization Marketing Strategy Email Marketing Social Media Marketing Social Media Competitive Analysis Strategic Planning Advertising Marketing Communications

Brian Taylor Education Details

  • Transylvania University
    Transylvania University
    Computer Science

Frequently Asked Questions about Brian Taylor

What company does Brian Taylor work for?

Brian Taylor works for Jsi

What is Brian Taylor's role at the current company?

Brian Taylor's current role is Senior Director of Digital Strategy.

What is Brian Taylor's email address?

Brian Taylor's email address is ta****@****tbb.com

What is Brian Taylor's direct phone number?

Brian Taylor's direct phone number is +181263*****

What schools did Brian Taylor attend?

Brian Taylor attended Transylvania University.

What skills is Brian Taylor known for?

Brian Taylor has skills like Web Analytics, E Commerce, Management, Marketing, Seo, Online Advertising, Conversion Optimization, Marketing Strategy, Email Marketing, Social Media Marketing, Social Media, Competitive Analysis.

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