- Own go-to-market oversight of AI, Experimentation, and Analytics product portfolio and successfully launch key product features including Predictive Goals with Explainable AI and Snowflake Data Share.- Lead creative development of best-in-class GTM materials for cohesive deployment across Product, Sales, Marketing, Enablement, and Engineering organizations.- Develop messaging, positioning, use cases, sales decks, video demos, and contextual customer objection handling in support of product release success. - Oversee customer beta programs, serving as primary customer contact to create kick-off materials, collect feedback, and provide summaries and best practices based on customer outcomes.- Maintain and deliver monthly product roadmap and recurring field-driven insights to influence product steering, development, and internal GTM enablement needs. - Drive product iteration and introduction initiatives by analyzing adoption data, leading internal and customer interviews, and reporting findings for the leadership team.- Lead customer-facing presentations including sessions at Iterable’s Activate conference, quarterly product webinars, and customer trainings.

- Design and execute Influencer and Content Marketing campaigns for Fortune 500 brands, including Kimberly-Clark, PNC Financial Services Group and Moen. - Manage an average 12-15 accounts per month and oversee all client communication, negotiations with influencer and content creators, content creation, and approval process.- Oversee all client budget allocation with a goal of managing $2.5 million in campaign spend per year. - Improve and implement processes and procedures designed to enhance team efficiency related to campaign strategy and execution by utilizing subject matter expertise in influencer marketing, social media, and Facebook Ad Manager. - Monitor account performance metrics and provide recommendations based on KPIs and other success metrics for clients in effort to retain and up-sell clients. - Early pioneer of influencer activations on platforms such as Twitch and TikTok for a leading beverage company.- Collaborate with engineering team to prioritize development and optimize functionality for IZEA’s technology platform. - Aid in hiring, training, and onboarding of new team members on the Campaign Management team to help grow the team by 20%.

- Ideated and oversaw IZEA's first $1M contract and secured renewal and growth to $2.3M within 12 months. - Managed communication across clients and creators (e.g. social media influencers and journalism professionals) to deliver content and fulfill client campaigns.- Oversaw a staff of 20+ editors, writers, and graphic designers to create custom content for key clients, primarily in the insurance industry.- Produced 250+ pieces of content (articles, infographics, videos, etc.) for a single client in 2016 by managing content planning, production, execution, delivery, client review, and revisions. - Designed specific SEO strategies and recommendations for content clients and oversaw implementation using carefully assembled teams of expert writers and editors.

- Developed strategic proposals and executed influencer marketing campaigns for key clients including Disney, Clorox, Wendy’s, P&G and more.- Oversaw client communication throughout each campaign and managed campaign strategy and execution. - Managed sponsored social campaigns featuring creators and celebrities across Instagram, Blogs, Facebook, Twitter, and YouTube.- Negotiated with publishers to create profitable campaigns within budget.- Provided detailed reporting to advertisers throughout campaign flights including CTRs, CPCs, Reach, UMVs, Views, Social Shares and Clicks. Upon campaign completion, create full campaign recaps and/or case studies.

-Compiled weekly reports to Account Management team with analytics for ongoing campaigns-Collaborated with Account Management to create proposals to share with companies for potential campaigns-Assisted in executing current campaigns by sending out offers to social media influencers-Created recaps to summarize the results of completed campaigns to be shared at final recap meeting-Attended weekly meetings, sit in on client calls and attend multiple training events

-Drafted and edited writing materials including press releases, pitches and media alerts-Contributed weekly article and blog posts to the company website and social media pages-Created media lists from CisionPoint, and compile lists using Microsoft Excel-Responsible for producing monthly reports for clients, as well as manage clip libraries-Participated in a business environment by attending weekly company meetings, answering office telephone and engaging in professional email correspondence

-Interacted with customers on a daily basis and provided excellent customer service-Met weekly goals in opening accounts for our credit card program-Assisted in training new associates by providing feedback and shadowing throughout shifts interacting with customers and operating cash register and computer systems

-Created and managed content for multiple client's social media pages via HootSuite-Assisted in editing process of press releases and pitches-Corresponded with bloggers, and sent pitches regarding product reviews-Created media clips using Photoshop for clients in various media outlets-Aided in the planning of events by finding venues, contacting vendors and contributing creative ideas