Digital Marketing Manager
Mechanicsburg, Pa, Us
- Work with colleges across the country to develop digital marketing strategies to boost enrollment.- Develop and maintain Google AdWords search, display, mobile, video, and remarketing campaigns.- Develop and manage social advertising strategies through a variety of platforms (Facebook, Twitter, LinkedIn, Instagram, etc).- Maintain relationships with advertising vendor representatives (Google, Facebook, LinkedIn).- Led process to become an approved agency by Google Partners.- Generated $1.2M in revenue from paid search campaigns in 2017.- Inherited campaigns managed by an agency and cut costs by 51% while improving CPA by 26%.- Directly manage an $800K yearly internal budget for paid search and social media.- Responsible for analyzing data to forecast leads and budgets through paid and social channels and provide strategic recommendations to SVP of Marketing.