- Correspond with clients to create custom logos and artwork while working under tight time restraints- Create custom graphics for company website - Work within a team to develop advertising strategies for print and social media & create custom marketing materials, graphics, and other collateral for annual sports expo- Collaborate on production of Complete Athlete® Showcase, an expo for high school athletes in New Jersey

- Conceptualize and brainstorm creative ideas around the UrbanDaddy brand, its digital media products, custom video and events- Successfully manage 7+ projects and events simultaneously, with timelines as limited as 4 days- Adeptly manage cross-functional teams to drive success on multi-media projects, such as: high-impact digital destinations, e-commerce campaigns, custom video creation, influencer partnerships, sponsored editorial content and full-service event production- Source and oversee influencer campaigns of 1-50 influencers, from start to end- Create, manage and reconcile accurate budgets of $50k-$500k+, while keeping within profit margins for events of 25-1.2k+ attendees- Source, manage and negotiate 50+ third-party vendor contracts concurrently, for best possible rates- Review and synthesize all event information, including: contracts, COIs, permits, run of show, etc.- Supervise and maintain tight control over every detail of event setup, management and breakdown- Lead and manage freelance producers, interns, production teams and third-party vendors- Clients: adidas, Amaro Montenegro, Brown-Forman, Cadillac, Calvin Klein, Cholula, Cotton, Dior, Emirates, GMC, Infiniti, Josh Cellars, Ketel One, K-Y, Louis Vuitton, Mount Gay Rum, Nestlé, Rémy Martin, Seiko, Sony, Tequila Cazadores, Tommy Hilfiger, Treasury Wine Estates, UGG Shoes, Visit WeHo, etc.

- Worked alongside the marketing team to build sales materials to pitch original 360 programs- Fostered strong client relationships while working with them to exceed project expectations- Prepared client facing presentations documenting each step of the event planning process- Efficiently resolved obstacles as they arose through production and execution phases of events

- Sourced vendor options nationwide to assist management with final selections- Set-up and managed RSVPs and e-invites via Iterable and a custom online registration system - Coordinated social media coverage of live events on UrbanDaddy platforms

- Develop new ideas and selling strategies to increase profit margins- Attend annual trade shows to discuss up and coming products with current and future vendors- Design and maintain company website- Create original advertisements and promotional materials- Develop original displays and signage for street events- Organize and execute in-house private and platform events; including food and beverage, décor and activities, and outside vendor relationships- Oversee the development and execution of a successful children’s educational summer day camp; week long sessions of children ages 4-12

- Create and prepare original designs for event collateral, including but not limited to: + Presentation decks, monograms/logos, menus, signage, websites, and renderings- Develop custom logos and web advertisements for company branding

- Assisted with all aspects of event planning, including but not limited to: + Venue and activation research, prop and décor purchases, RSVP management, and budgets- Communicated with clients and vendors to achieve client brand equity goals- Assisted on-site with final execution of eventsClients: Panasonic, Makeup Forever, Green Mountain, Disaronno, Colgate, Ariana Grande, AT&T, etc.

- Created and managed activity reports regarding monthly credits, ad value, and sample loans - Assisted with execution of seasonal fashion shows- Interviewed, photographed, and reviewed portfolios for model castingsClients: Missoni, Moncler, Roberto Cavalli, Via Spiga, Mikimoto, etc.

- Designed and implemented new merchandising strategies weekly at Bloomingdales and Saks - Prepared and organized bi-annual sample sale- Collaborated with designers on fabric selection and garment fittings- Assisted sales representatives at meetings with buyers in house and at trade shows

- Prepared and organized corporate closets weekly to facilitate editor’s selection process - Assisted editors with preparations for current and future layouts

- Designed and implemented window displays along with in-store displays on a regular basis - Planned and executed floor layouts to meet the needs of on hand merchandise
- Coached fellow team members on how to complete daily tasks in an efficient manner - Responsible for tracking daily sales to ensure targets are met