Taylor Castro Email & Phone Number

London, Gb

Notting Hill

London Area, United Kingdom

I have confidently assisted and been joint creative director on shoots for big agencies such as for milkmodelmanagement. I also have alot of experience with organising and running my own test shoots from scratch. This includes creative direction, location planning, gathering an appropriate team and editing photos. I specialise in both 35mm film and digital photography. To add on to this, I have well rounded knowledge on multiple editing softwares such as Adobe, Lightroom and Capture One. I specifically enjoy collaborating with artists by listening to their breifs to bring visions of their work to life, I was sort out by various art and fashion students to shoot their final graduate projects. My work was displayed in the UAL Chelsea College of Arts Graduate Exhibition in 2024.

As a content creator I know how to continuously keep an audience engaged, I am comfortable in front of a camera and I am fast acting on trends. I have 16 videos with over a 1M views, over 50 videos with over 500k views and my highest viewed video currently standing at 14.6M. I worked closely with brands to create content for them such as White Fox, Be Real, Oh Polly, Papier and many more. This experience means I am extremely confident in using, creating and editing videos and photos in accordance to a variety of social media algorithms, specifically TikTok and Instagram.

Maidstone, England, United Kingdom

Within this role I took it upon myself to communicate the importance of a social media presence to the owner and was trusted to create a Tiktok profile from scratch.I developed the cafes social media strategy, posted and edited videos that reached over 10K views within the first week which directly correlated to a boost in our weekly sales. I used my ability to interpret analytics to maintain traction and continued to have a strong awareness of trends and the current market.

Queens Park, England, United Kingdom

At Beijummy I created both an instagram and TikTok profile from scratch. On instagram I used my strong photography skills to create consistent content that showcased all of their products. Many customers stated that they explicitly came into the cafe based on the photos they had seen on the instagram that were photographed by me. Since this was a Brazilian cafe I knew the importance of maintaining a brand identity through every post and therefore heavily educated myself on Brazilian trends and culture.

Maidstone, England, United Kingdom

At Pandora I informed myself thoroughly on every seasonal campaign in order to adjust my sales strategy toward every customer. I used my knowledge on campaigns as well as attentively listening to the customers needs in order to customise a service to them where I could upsell and cross sell.This technique lead me to continually meet targets and KPIs. It was at pandora where I approached a mystery shopper after just 2 months within the role and scored the highest score the store had received.

Harrow, England, United Kingdom

As a result of my passionate interest in fashion, I regularly took it upon myself to offer a helping hand to the visual merchandising team. My creative eye allowed me to be apart of discussions and brainstorms when it came to updating the store layout.`Very quickly I was trusted to make seasonal displays entirely on my own such as for Christmas and Halloween. At H&M I earned Employee of the Month as well as the Manager’s Recognition Award.

Camberley, England, United Kingdom

Bachelor Of Arts - Ba, Philosophy, Second Class Honours (Upper Division)

Education record