Taylor Ferguson Benson Email & Phone Number

Manage digital operations and services across all Equibase electronic platforms while primarily focusing on Advertising operations and general oversite of the Equibase website and apps. Manage all aspects of programmatic advertising and coordinate with the sales team to initiate direct sales campaigns. Oversee the Advertising Operations team related to forecasting, coordinating, and reporting on Equibase advertising sales campaigns.Develop methods for driving sales growth of retail products across all electronic platforms and focus on improving market share positions. Continually researching new technologies that can be used on Equibase digital platforms to increase audience engagement, drive traffic growth, and increase direct sales opportunities.Work closely with and in support of Equibase Advertising Sales staff and other advertising operations team members. Serve as point of contact for other management when communicating internal marketing campaign performance metrics during and post campaign as appropriate. Update and maintain data co-op data collection efforts. Ongoing improvement and quality control of programmatic auctions and exchanges. Regular budgeting, analysis, and forecasting of programmatic sales revenue. Product development of Rich Media, Native Advertising, or Custom Solutions for advertising sales and marketing. Champion special projects to research technology solutions that drive added value for Equibase digital platforms. Continuously analyze website performance and solicit customer feedback to identify issues and optimize the consumer experience. Develop benchmarks and key success metrics for product initiatives.

- Strategy and oversee management and execution of USEF Network streaming platform and USEF Learning Center video library, including budget, contracts, partnerships, deliverables, production schedule, logistics, and promotional plan.- Liaison between Marketing and IT departments for cross-departmental initiatives- Oversee management and execution of membership communication via email in Acoustic Campaign- Manage design, cross-department content generation, and distribution of all marketing email communication including news, sponsor, event, USEF Network, ShopUSEF, corporate, press, and sport communications to a database of over 300,000 contacts.- Data analysis for overall marketing and membership initiatives- Identify opportunities and create concepts to engage members- Contribute to major US Equestrian cross-department initiatives such as the FEI World Equestrian Games, Olympics, World Cup Finals, and National Championships- Script writing, media asset management, and stage coordination during special events such as the US Equestrian Annual Meeting, Horse of the Year Awards, and Pegasus Awards- Work closely with marketing staff in communications, merchandise, sales, and social media to expand brand presence, grow the membership/contact database through communications, social media initiatives, online and printed materials, marketing projects and promotions, and to provide creative ways to engage current and prospective members of the organization

Coordination and management of all functions associated with the creation of in-house digital advertisements, logos, e-mails, newsletters, and graphics.- Creation of digital media- Web production- Social media management- Support and manage advertising publisher accounts- Develop online educational tools- Develop and send email marketing communications- Webinar technical hosting- Website design, marketing coordination for STATS Race Lens