Taylor Corvino Germain Email & Phone Number

New York, Ny, Us

Pleasanton, California, Us

Pleasanton, California, Us

*Acquired by Workday - April 2021Manage a global team of performance marketing and field marketing professionals to drive qualified pipeline and new business for North America, EMEA and APJ.

Tinton Falls, Nj, Us

Founding member of Commvault’s first SaaS data protection product portfolio, Metallic. Established and managed digital marketing team. Initial launch: October 2019.• Launched new SaaS portfolio within six months leveraging agile best practices in a start-up environment • Key contributor to cross-functional new business incubation team• Architected and deployed brand new MarTech from ground up. Evaluated functionality, integrations and specifications to enhance end user experience (Marketo + Salesforce)• Revolutionized eCommerce go-to-market model with free trials, gamified email nurture streams and integrations with core product• Designed conversion-oriented and revenue generating campaigns for three products• Built strategy for new lead generation tactics and lead attribution model• Refined lead qualification process/SLAs and measures of success• Built consensus among all department heads and senior executives to implement processes• Collaborated and act as liaison with stakeholders across field marketing and field sales organizations to enable, train and deploy Metallic campaigns• Develop a demand generation center of excellence to expand into global markets• Oversee two full-time employees and two agencies

Tinton Falls, Nj, Us

Managed worldwide digital marketing budget. Overseeing strategy and execution of lead acquisition campaigns for the Americas, EMEA and APAC regions.Developed targeted and niche campaigns to generate inflow and revenue.

Tinton Falls, Nj, Us

Manage four direct reports in their daily event execution tasks, build and maintain process, and mentor/coach career development opportunities. Oversee $5M budget, inflow, and ROI for Americas marketing initiatives. Manage the strategy, creation, timing and implementation of integrated marketing programs and activities for all routes to market and key verticals.

Holmdel, New Jersey, Us

Responsible for building the strategy and framework for account based marketing campaigns and overall adoption company-wide. Primary area of focus to develop cross-departmental plays to penetrate named enterprise prospect accounts with extensive research and collaboration among stakeholders serving as the primary POC for Marketing.Key responsibilities: Budget management, vendor selection, KPI reporting, content strategy, employee development.

Holmdel, New Jersey, Us

•Onboard, train and develop junior staff.• Develop and project manage content marketing campaigns and optimization plans across paid social, email, display and PPC in order to increase viable lead pipeline and enhance operations.• Responsible for the overall strategy and deployment of paid media demand generation campaigns to support the sales organization.• Manage multi-million dollar budgets for Paid Media Team while keeping cost-per-lead and cost-per-opportunity below company average.• Increased overall closed-won deal size by 49% and YoY ARR by 2x for prospects in-bounding from a paid social marketing channel. • Accomplished above by implementing strategic targeting parameters to capitalize on key personas and demographics to align with business needs and budget.• Analyze data and campaign metrics to uncover insights and trends to improve demand generation efforts.

Holmdel, New Jersey, Us

Drive traffic and engagement to iCIMS' software through lead generation and brand awareness.

Eatontown, Nj, Us

• Develop and execute marketing strategies for various vertical markets via digital platforms, from content creation to deployment. Gather data, develop content, and stay on top of industry trends.• Manage and maintain Discovery's Google AdWords account which is main driver of incoming leads.• Orchestrates periodic calls and meetings to keep abreast of new features/tactics to present and incorporate in PPC campaigns.• Manage company's social media efforts via LinkedIn and LinkedIn ads. • Assist in the development, design, troubleshooting and deployment of HTML emails regularly for mass marketing and product promotions to ensure constant contact with clients and leads.• Help develop and execute marketing plans to penetrate new target markets. Conduct market research to develop messaging and integrate digital efforts to increase brand visibility.• Design and develop graphic content for collateral and promotional pieces used company-wide.• Regularly communicate with external vendors to research and learn the scope of their business in order to present new products for Discovery to utilize and increase productivity.

New York, Ny, Us

DealChicken.com collaborates with top neighborhood businesses to provide the best local deals at deeply discounted prices. The deals are promoted through the DealChicken.com website along with other digital, print and social media outlets.

New York, Ny, Us

Assist and support brand development and external marketing communications for all of the New Jersey Press Media Solutions newspapers and products, owned by Gannett. •Coordinate events/contests to promote various publications and websites•Design advertisments for online and print editions•Enhance social media presence via Facebook and Twitter for all New Jersey Press Media products

Master Of Business Administration (M.B.A.)

Ba Communication, Journalism And Public Relations. Minor, Graphic Design.