Taylor Crenshaw Email & Phone Number

Saukville, Wi, Us

With over 15 years of diverse industry experience, I lead a product consulting business that specializes in driving innovation and market success. I have a proven track record of leading cross-functional teams to develop user-focused products that redefine industries. My expertise spans product management, marketing, and business development, where I’ve consistently driven growth for both small and large companies.Whether it’s launching industry-first products or optimizing existing lines for enhanced profitability, I combine creative vision with strategic execution to deliver impactful results. My extensive experience with various products, user groups, and channels, combined with a deep passion for innovation, enables me to help businesses transform ideas into market-leading successes.

Mequon, Wisconsin, Us

Collaborated cross-functionally to construct, engineer, manufacture and launch new products. ● Led redesign, marketing/sales plan and launch of Johnson Level's new laser program ● Develop multi-year roadmaps and drive new product program from idea to launch. ● Create process and systems to help increase NPD efficiencies throughout the company.

Sparks Glencoe, Maryland, Us

• Increased YoY sales by 125% through commercialization efforts with Industrial, Hardware and Big box accounts• Built 3 year financial and product strategy presented to executive leadership team• Managed Product Manager to support and lead strategic initiatives and grow professionally• Worked cross-functionally with Engineering, Sourcing, Project Management, Sales and Channel Management to develop new product programs that filled gaps and added categories to our portfolio• Conducted both secondary and in-field market research to understand user needs for product feature sets as well as enhancing our process and programming to best fit their needs

Hartford, Wi, Us

• Constructed product, technology roadmap and strategy for company's largest category at nearly $250 million• Increased category sales by $12 million through New Product Development projects in a year and a half• Coached an Associate Product Manager to help drive programs and grow for next role• Awarded company's first Home Depot end cap through developing a unique product in 6-months

Hartford, Wi, Us

• Built strategy for a new business acquisition within a new market for company to drive scalability• Constructed processes for marketing and product development across company• Designed a new dump trailer to meet specific needs of professional Roofers and Landscapers by sketching critical product features for engineering to create CAD models used to manufacture for field testing

Brookfield, Wi, Us

• Conducted user research to develop product roadmap and strategy for first full laser level program• Managed Associate PM to support overall business goals as well as develop and prepare for future roles• Spearheaded integration of InRiver PIM system for one of four business units within company• Awarded design patent for innovations brought to levels with the Milwaukee REDSTICK Digital Level• Chosen for company's Emerging Leadership program helping develop future leaders within company

Brookfield, Wi, Us

• Introduced company's first premium levels by launching 36 products exceeding sales by 7%• Collaborated cross-functionally to construct, engineer, manufacture and launch new products• Presented and trained on current and new products to internal teams, media and customers

London, Gb

• Featured as product expert in Summer 2015 Designing Spaces episode on Lifetime Television Network• Led brand and App development and communications for Pentair's "new to industry" connect technology, Link2O• Conducted customers visits to best understand market, user needs and gain strong working relationships• Established strategic plan and financial goals for a $75+ million product category• Served as a 5S workplace organization methodology auditor• Served as a board member for the Pentair employee club

London, Gb

• Acted as liaison between all internal departments, sales teams and customers for three major product categories generating over $200 million and containing over 3,000 SKU's• Increased gross margins by 5% for a $50 million product category through cost savings, sunsetting efforts and restructuring product offering• Rationalized 125 year brand for margin improvement, drive Ops efficiencies while retaining 75%+ of customers

Elroy, Wi, Us

• Led all business aspects of international CPG brand to drive profitable growth• Led redevelopment of brand's consumer communications to include website, packaging and retail displays• Increased year over year Amazon sales by 300%

Elroy, Wi, Us

• Hired, trained, supported, and motivated over 70 independent sales reps throughout the US and Canada• Coordinated and attended tradeshows and client meetings throughout US to build relationships and sales

Randolph Afb, Tx, Us

• Recipient of National Defense Service Medal • Served as an integral member for the Air Force’s largest Air Mobility Unit• Maintained mission ready aircraft to achieve worldwide airlift and air refueling missions

Madison & Austin, Us

• Coordinated agency teams in all facets of brand advertising/communications for several national clients• Created project budgets, job orders and message strategies for a variety of marketing communications

Green Bay, Wi, Us

• Managed various aspects of game day entertainment and operations both on and off field• Coordinated the Football 101 event generating its highest revenues since its start in 2001

Whitewater, Wi, Us

As a Product and Market Researcher at WISC, I assessed the feasibility of new products, inventions and market expansions. The clientele included inventors, start ups and small to mid size companies who were involved in technical products and/or markets. Through interviews with industry experts as well as secondary research utilizing online databases, I identified and analyzed competitive products, markets and industry trends to develop customized reports and recommendations for clients.

Elkhorn, Wi, Us

As a Product and Market Research Intern at San Jamar, I was a responsible for informing engineers and designers in order to make our products better in terms of real world use. I conducted strictly primary research in which I scouted restaurants, convenient stores and other related businesses to place new or existing products for in market testing. I worked closely with business owners/managers to gather information on how our products performed certain tasks and worked for their employees when put in real world situations. I would survey these owners/managers and analyze the data using MS Excel to form conclusions and prepared recommendations.

Detroit, Mi, Us

• Served on the first “Chevy Road Crew” promotional street team in Wisconsin • Interacted with consumers at over 50 events generating over 17,000 text messages for Chevy’s initiative • Promoted Chevy Brand through use of premiums, vehicles, giveaways, and live radio

Madison, Wisconsin, Us

• Acted as an assistant in Wisconsin's Vehicle Dealership Department. • Reviewed, entered and filed documents for individual dealerships.• Responsible for implementing a new law in Wisconsin that affected all dealerships in the state.

• Sold Comcast Cable products and services via the telephone to new and current customers • Achieved the second highest sales rate for the month among 200 employees

Toronto, Ontario, Ca

• Owned and operated a professional exterior painting business• Managed operations: marketing & sales, accounting, production and client/employee relations• Interviewed, trained, supervised, and managed a four member team