JobTread is construction project management software that empowers construction and contracting companies to more profitably manage their operations while continuing to grow and scale their businesses.

• Manage, create, and implement all sales and customer communications including email, website lead forms, social media, and automation campaigns• Ensure prospects move through the qualification process via content marketing and lead scoring• Oversee the company’s editorial calendar for all outgoing communications including social media• Compile and analyze marketing results to report to the executive team on the efficiencies, effectiveness, and ROI of website content, lead forms, email campaigns, and webinars• Conduct all aspects of e-marketing through Pardot, including content and analysis • Manage media relations for partnerships and product launches• Ensure leads are clean and properly assigned to sales reps through Pardot and Salesforce2015 Accomplishments:- Decreased email opt-outs by 36% by creating an email subscription center- Increased lead conversion by 40% and form submission by 21% over previous year by optimizing landing pages

• Drafted marketing emails and reported user analytics to the executive team• Created automation campaigns to nurture leads through the sales funnel• Generated content and managed social media accounts to grow brand awareness• Assisted with maintenance of Salesforce and Pardot database to provide sales team with clean leads

• Managed field marketing requests from sales for the north half of the United States• Planned, wrote copy, and deployed targeted email campaigns through Marketo• Analyzed email results and reported efficiencies to improve future campaigns • Implemented new system for managing field requests in a timely manner • Executed new summer customer usage contest for Study Island brand• Created and launched new Edmentum Ambassador program to build customer advocacy

• Created targeted marketing campaigns to drive new business leads• Wrote benefit-centric marketing communications for prospects and current customers• Handled all field marketing efforts in the United States and Canada• Proactively communicated about marketing strategies and goals with outside and inside sales representatives and management• Managed new product launch activities, including press and website updates

• Planned, wrote, and deployed email and mail campaigns for the northeast region• Launched entrance plans for three new states in my territory• Managed email, mail, and advertising budget for the northeast region

• Implemented SEO tactics to achieve high rankings in the search engines and increased traffic for clients• Developed online marketing plans and strategies including keyword research and analysis• Wrote copy for websites, online press releases, educational articles, white papers, emails, and blogs

• Wrote AP style press releases, website copy, case studies, and client collateral pieces• Provided agency support on a daily basis and managed the front desk• Created press kits and background information sheets for clients• Contacted magazine and newspaper editors to gain press coverage for clients