Dave Taylor Email & Phone Number

Littleton, Co, Us

Providing comprehensive ideas and solutions for any creative or marketing need, including brand development and strategy, copywriting, campaign concepts, art direction, partnership opportunities, and launch plans, as well as on-call coaching and business consultation.

Lyons, Co, Us

Developed company methodology, structure, and approach to brand development (identity + strategy) segment of the business. Led all aspects of client relationships including deep dives, education, collaboration, and presentations with key stakeholders. Wrote all key client brand documents, and directed the creative development of new, and revised, logos, key marks, and packaging. Spearheaded the creation of launch strategies, critical sales tools, retail programming and campaigns, investor decks, and digital ecospheres (social, web, inbox). Secured additional client investment in other segments of the company business.

Longmont, Co, Us

Oversaw all marketing efforts for iconic, innovative, top-10 U.S. supplier in craft beer industry. Included brand strategy, creative development, national sales programs, events, sponsorships, liquid innovation, product launches, packaging, planning, budgeting, digital evolution, web/social presence, advertising, partnerships, taprooms, POS/merch, and communications.Led staff of 10 (5 direct, 5 indirect) for brewery with 3 facilities, 4 taprooms, 210+ distributors, and over 100 sales reps providing beer in every U.S. state and 17 countries. Team annually executed 400+ event activations ranging from complete event ownership to participating sponsorship – from hosting beer and music festivals to activating at film and bike premiers, from NASCAR and minor-league baseball to taproom releases and mountain bike races.Executed all of above while brewery underwent unprecedented transition from single-owner business to member of a private-equity held collective of 7 breweries, during the most difficult period of time in the craft beer industry since prohibition. Final two months in role were most successful for brewery in previous 2+ years.

Longmont, Co, Us

Created and managed nationwide retail programs and consumer sweepstakes. Established partnerships with leading outdoor apparel and gear manufacturers, and media partners. Generated unprecedented consumer engagement and database growth.Overhauled merch/POS department. Led development of new B2B and B2C web sites. Oversaw integration of enhanced inventory and accounting system. Established custom branded lines of merch/gear unique to the industry at the time.

Developed brand, communications, marketing tools, and distribution network for award-winning, quarterly mountain sports publication. Efforts included co-marketing partnerships, direct marketing, customer service, public relations, retail distribution, Web site, social pages, mobile applications, distributor agreements, PR, corporate communications, print/digital ads.

Brand direction, marketing, event production, writing, PR, and creative design for 150-city, live film event - the largest of its kind in the industry. Returned average 38% annual growth. Worked with 180+ retail shops, reached 60K people, raised $250K for charitable organizations in ’14.

Austin, Texas, Us

Managed client relations, creative development, media buy, and print production for multi-million dollar Texas water conservation and anti-tobacco campaigns.

Boulder, Co, Us

Directed all operations, marketing, PR and ticketing departments for 200-city, 400-show, live film premiers and related events. Included hiring and management of full-time staff and 25 seasonal employees. Built model to conduct multi-variable market analysis: generated operational savings, advertising efficiencies and record sales (up 20% since assuming role).Developed, directed and produced strategy for annual advertising and promotional campaigns - spanned 45+ DMAs, generated $3MM+ in leveraged exposure, and included over 500 different print, broadcast and digital elements.

Boulder, Co, Us

Ran 130-market independent film distribution program. Delivered 69% market growth and 55% revenue increase.Managed all sponsorships, marketing, advertising, promotions and PR for annual events in 15 top DMAs.Developed coupon Web site which secured key sponsorships and annually distributed over $7MM of industry goods.

Ba, Sociology

Business And Sociology