Taylor Gerber Email & Phone Number

Beloit, Wisconsin, United States

As the Marketing Director at Johnson Tractor, a leading dealership with 11 locations across Wisconsin and Illinois, I lead all facets of marketing and customer experience. I am responsible for orchestrating comprehensive marketing strategies, managing significant budgets, and driving initiatives that enhance brand visibility and customer engagement.Key Responsibilities:- Strategic Marketing Leadership: Develop and execute integrated marketing strategies across digital and… Show more As the Marketing Director at Johnson Tractor, a leading dealership with 11 locations across Wisconsin and Illinois, I lead all facets of marketing and customer experience. I am responsible for orchestrating comprehensive marketing strategies, managing significant budgets, and driving initiatives that enhance brand visibility and customer engagement.Key Responsibilities:- Strategic Marketing Leadership: Develop and execute integrated marketing strategies across digital and traditional platforms, including managing substantial marketing budgets and manufacturers coop programs to maximize ROI. - Digital and Print Marketing: Spearhead digital marketing efforts including SEO, PPC, and retargeting campaigns, as well as print and graphic design projects that align with our brand’s standards and appeal.- Event Management and Promotion: Plan and manage corporate events, ensuring they not only meet our strategic goals but also create memorable experiences for attendees.- Customer Experience Management: Serve as a customer experience specialist, enhancing all customer interaction touchpoints and managing satisfaction metrics to ensure an exceptional customer journey.- CRM and Technology Implementation: Lead CRM system implementations and enhancements, utilizing data analytics to improve engagement and conversion rates.- API Development and Integration: Direct the development and integration of APIs, enhancing system interoperability and operational efficiencies.- Process Improvement: Continuously refine marketing and operational processes to increase efficiency, reduce costs, and strengthen market position. Show less

Burlington, Wisconsin

Racine, Wi

• Lead integrated marketing communication programs for CNH Industrial Parts & Service marketing, sales and operations teams in North America• Responsible for media relations and advertising, dealer and employee communications, product publicity and new product launches, strategic communication planning and implementation, digital content management and social media, and project management• Provide ongoing executive speechwriting and presentation support, including videos and live… Show more • Lead integrated marketing communication programs for CNH Industrial Parts & Service marketing, sales and operations teams in North America• Responsible for media relations and advertising, dealer and employee communications, product publicity and new product launches, strategic communication planning and implementation, digital content management and social media, and project management• Provide ongoing executive speechwriting and presentation support, including videos and live presentations for new product launches, employee meetings and dealer events Show less

Racine Wi

The Marketing Communications Specialist will support the Communications and Marketing Teams through various communication mediums, marketing collateral and overall department support. This role will assist in multiple aspects throughout the project lifecycle from initial strategy to final production. From initial project kickoff to final review, you will be part of a team that ensures the correct creative solution is provided and executed accurately within budget and on… Show more The Marketing Communications Specialist will support the Communications and Marketing Teams through various communication mediums, marketing collateral and overall department support. This role will assist in multiple aspects throughout the project lifecycle from initial strategy to final production. From initial project kickoff to final review, you will be part of a team that ensures the correct creative solution is provided and executed accurately within budget and on deadline.Responsibilities:Perform hands-on graphic design; provide creative input and samples on existing and new marketing campaigns across all forms of media.Update of marketing materials for light-branding changes, photography, logos, product information, and legal information. Support Parts Buyers Guide updates and creation.Update marketing materials to keep branding and product information current.Provide graphic support for e-commerce, dealer portal, presentations and Next Generation Parts Catalog (NGPC).Provide communications and marketing support for events including sales meetings, expo trade fairs, dealer meetings and training events.Additional Communications department functions include Dealer Portal publishing, Weekly highlights, Marketing Bulletins, Dealer Letters and Organizational Announcements, project review and approval routing and mass mail support.Support larger initiatives including retail campaigns, Order Writing Program booklets, Widen DAM, social media and public relations. Attend marketing, communications and other related meetings.Support events, shows, offsite meetings, photo shoots and other related activities. Show less

Racine, Wi

Promoted brand consistency by making marketing materials branded for their specific whole good brand; updating the Parts Buyers Guide to improve ease of use for Dealers and ability to be updated on a more frequent basis; developing parts marketing campaigns to support our whole goods brands of Case, CIH, NHAG and NHCE; editing and creating Dealer and customer facing promotional information.

Platteville, Wi

Responsible for selecting, editing, publishing and preparing photographs for publication of the Exponent student-run newspaper at the University of Wisconsin - Platteville. Supervised the assistant photographers and delegated photographs for the accompanying stories. Improved upon photography skills by attending and shooting events of different levels of action and lighting.

Promoted brand consistency by creating marketing materials branded for the specific whole good brand for CNH Industrial Parts and Service. Continued projects from Parts and Service Marketing Internship. Developed parts marketing campaigns for Case IH, Case Construction, New Holland Agriculture, and New Holland Construction. Created dealer and customer facing promotional and informational brochures and other marketing materials.

Markee Student Center, Platteville Wi

Collaborated various forms of social media into a strong marketing campaign for sponsored events with The Markee. Seamlessly integrated social media into the marketing strategy, studied content response within the target market, and planned and scheduled posts at key social media times.I used my strong background in photography to add a visual element to the media aspect and accelerated reach by designing eye catching graphics in Illustrator and Photoshop.

The Markee Pioneer Student Center

Oversee day to day operations and responsibilities for all activities and events taking place in the facilities.Assisted with delivery of training for student employees, provided safety to the Student Center staff and patrons, and troubleshooting with technology and equipment failure. I also handled manager and Information Center funds during pick up and deposit.

Worked for a short time on events with Case IH as an internship experience. Traveled for two weeks as events support for farm shows in multiple states. Supported the events through organizing logistics and set-up and tear-down. In addition to behind the scenes support, I worked on the floor by answering questions and directing people to the right people for information. I also helped to run the ride and drive event for Farmall Tractors. Improved my face to face marketing by talking to people… Show more Worked for a short time on events with Case IH as an internship experience. Traveled for two weeks as events support for farm shows in multiple states. Supported the events through organizing logistics and set-up and tear-down. In addition to behind the scenes support, I worked on the floor by answering questions and directing people to the right people for information. I also helped to run the ride and drive event for Farmall Tractors. Improved my face to face marketing by talking to people about the products and general company information. Show less

Racine Wi

Promoted brand consistency by making marketing materials branded for their specific whole good brand; updating the Parts Buyers Guide to improve ease of use for Dealers and ability to be updated on a more frequent basis; developing parts marketing campaigns to support our whole goods brands of Case, CIH, NHAG and NHCE; editing and creating Dealer and customer facing promotional information.

New Holland, Pa

Dairy and Livestock marketing, planned direct mail campaign, performed market analysis on specific products and areas, recorded use of promotional demonstration campaigns, designed and executed advertising materials, designed and improved early order guide to showcase new products and clearly show each product's improvements.

Beaver Dam, Wi

Assisted in hosting the Dodge County Fair by keeping the public's interest through various marketing strategies. Handled promotion through radio commercials and interviews, remodeled social media to be more appealing to the audience, and responded to the community's negative reaction through crisis planning. I also set up a program to keep this opportunity open other young adults to improve public speaking skills and give them a taste of the importance of marketing for all types of businesses.

Provided excellent customer service to all patrons, handled high stress deadlines, scheduling, money handling, friendly and fast service, managed and trained new employees

Watertown, Wi

Promoted the Dodge and Jefferson Beekeeper Association at fairs, parades, and other community events. With little knowledge about the industry before, this internship propelled my ability to learn on the spot and retain large amounts of information to better communicate and represent the organization. Faced challenges with questions facing the disappearance of honey bees but took the challenge with grace by applying crisis communication techniques.

Johnson'S Creek, Wi

Maintained constant presence on sales floor to address customers needs, approach browsing customers and initiated conversations to determine buying preferences. I recommended appropriate items and direct customers to proper selections. At the cash wrap, I inquired about buying experience, item preferences, and future purchases and signed customers up for marketing lists and informed them of upcoming promotions or events.

Bachelor Of Arts (B.A.), Communication And Media Studies, 3.91

Activities and Societies: Dairy Club, Collegiate FFA, University of Wisconsin - Womens Golf Team, Outdoor Adventure Club, Exponent.

General Studies, Other, 3.7

Activities and Societies: Art Club, FFA, FBLA, DECA, and International Club As a student, I studied a broad variety of topics to increase.