Taylor Gerber Email & Phone Number

Beloit, Wisconsin, United States

As the Marketing Director at Johnson Tractor, a leading dealership with 11 locations across Wisconsin and Illinois, I lead all facets of marketing and customer experience. I am responsible for orchestrating comprehensive marketing strategies, managing significant budgets, and driving initiatives that enhance brand visibility and customer engagement.Key.

Burlington, Wisconsin

Racine, WI

• Lead integrated marketing communication programs for CNH Industrial Parts & Service marketing, sales and operations teams in North America
• Responsible for media relations and advertising, dealer and employee communications, product publicity and new product launches, strategic communication planning and implementation, digital content management and.
• Provide ongoing executive speechwriting and presentation support, including videos and live… Show more
• Provide ongoing executive speechwriting and presentation support, including videos and live presentations for new product launches, employee meetings and dealer events Show less

Racine WI

The Marketing Communications Specialist will support the Communications and Marketing Teams through various communication mediums, marketing collateral and overall department support. This role will assist in multiple aspects throughout the project lifecycle from initial strategy to final production. From initial project kickoff to final review, you will.

Racine, WI

Promoted brand consistency by making marketing materials branded for their specific whole good brand; updating the Parts Buyers Guide to improve ease of use for Dealers and ability to be updated on a more frequent basis; developing parts marketing campaigns to support our whole goods brands of Case, CIH, NHAG and NHCE; editing and creating Dealer and.

Platteville, WI

Responsible for selecting, editing, publishing and preparing photographs for publication of the Exponent student-run newspaper at the University of Wisconsin - Platteville. Supervised the assistant photographers and delegated photographs for the accompanying stories. Improved upon photography skills by attending and shooting events of different levels of.

Promoted brand consistency by creating marketing materials branded for the specific whole good brand for CNH Industrial Parts and Service. Continued projects from Parts and Service Marketing Internship. Developed parts marketing campaigns for Case IH, Case Construction, New Holland Agriculture, and New Holland Construction. Created dealer and customer.

Markee Student Center, Platteville WI

Collaborated various forms of social media into a strong marketing campaign for sponsored events with The Markee. Seamlessly integrated social media into the marketing strategy, studied content response within the target market, and planned and scheduled posts at key social media times.I used my strong background in photography to add a visual element to.

The Markee Pioneer Student Center

Oversee day to day operations and responsibilities for all activities and events taking place in the facilities.Assisted with delivery of training for student employees, provided safety to the Student Center staff and patrons, and troubleshooting with technology and equipment failure. I also handled manager and Information Center funds during pick up and.

Worked for a short time on events with Case IH as an internship experience. Traveled for two weeks as events support for farm shows in multiple states. Supported the events through organizing logistics and set-up and tear-down. In addition to behind the scenes support, I worked on the floor by answering questions and directing people to the right people.

Racine Wi

Promoted brand consistency by making marketing materials branded for their specific whole good brand; updating the Parts Buyers Guide to improve ease of use for Dealers and ability to be updated on a more frequent basis; developing parts marketing campaigns to support our whole goods brands of Case, CIH, NHAG and NHCE; editing and creating Dealer and.

New Holland, PA

Dairy and Livestock marketing, planned direct mail campaign, performed market analysis on specific products and areas, recorded use of promotional demonstration campaigns, designed and executed advertising materials, designed and improved early order guide to showcase new products and clearly show each product's improvements.

Beaver Dam, WI

Assisted in hosting the Dodge County Fair by keeping the public's interest through various marketing strategies. Handled promotion through radio commercials and interviews, remodeled social media to be more appealing to the audience, and responded to the community's negative reaction through crisis planning. I also set up a program to keep this opportunity.

Provided excellent customer service to all patrons, handled high stress deadlines, scheduling, money handling, friendly and fast service, managed and trained new employees

Watertown, WI

Promoted the Dodge and Jefferson Beekeeper Association at fairs, parades, and other community events. With little knowledge about the industry before, this internship propelled my ability to learn on the spot and retain large amounts of information to better communicate and represent the organization. Faced challenges with questions facing the.

Johnson's Creek, WI

Maintained constant presence on sales floor to address customers needs, approach browsing customers and initiated conversations to determine buying preferences. I recommended appropriate items and direct customers to proper selections. At the cash wrap, I inquired about buying experience, item preferences, and future purchases and signed customers up for.

Bachelor Of Arts (B.A.), Communication And Media Studies, 3.91

Activities and Societies: Dairy Club, Collegiate FFA, University of Wisconsin - Womens Golf Team, Outdoor Adventure Club, Exponent.

General Studies, Other, 3.7

Activities and Societies: Art Club, FFA, FBLA, DECA, and International Club As a student, I studied a broad variety of topics to increase.