Taylor Holmes Email and Phone Number
Marketing Manager & Storyteller | Content Marketing, Brand Marketing & Social Media Strategy at
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Brewers Association
Taylor Holmes's Location
Denver Metropolitan Area, United States, United States
Taylor Holmes's Contact Details
Taylor Holmes work email
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Taylor Holmes personal email
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Taylor Holmes phone numbers
About Taylor Holmes
I'm a marketing professional with experience in agency and in-house, both B2C and B2B. A skilled writer, I have had the opportunity to wear many hats throughout my career, which allows me to see the big picture and create campaigns that span a variety of channels, generate measurable results and meet target audiences where they're at.My areas of expertise include brand marketing, product marketing, content marketing, influencer marketing, strategy development, copywriting, brand messaging development, email marketing strategy, sponsored content & brand partnerships, social media strategy (with an emphasis on YouTube) and project management...among many other things!
Taylor Holmes's Current Company Details
Brewers Association
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Marketing Manager & Storyteller | Content Marketing, Brand Marketing & Social Media Strategy
Taylor Holmes Work Experience Details
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Digital Marketing ManagerBrewers Association Jun 2024 - PresentBoulder, Colorado, Us
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Senior Global Marketing ManagerMyswimpro, Inc. Jul 2021 - Nov 2023Ann Arbor, Mi, UsOversaw content marketing strategy, including content creation, curation and video editing, as well as ongoing performance reporting and analysis.Led & executed email marketing strategy to 200k+ highly engaged contacts. Planned, designed & scheduled 3-6 brand and/or product emails/week. 71.3% unique open rate (2023).Owned strategy, pitched content ideas & wrote scripts for 20+ long-form, educational videos in 2023. Increased YouTube subscribers by 2,000% (to 150k+).Managed sponsored content production for Fares Ksebati YouTube Channel (750k subscribers), including partner communication, creative direction & review for sponsored content, & campaign reporting. Increased brand partnership revenue by 300% from 2020-2023.Owned product & educational blog and video scriptwriting, including testimonials, tutorials & more. Wrote 1-3 blog posts weekly, formatted for optimal SEO performance. Owned launch & promotion of lifetime app subscription. Resulted in 80% boost in web revenue.Collaborated with design & engineering teams on in-app copy, push notifications & email strategy to enhance user experience & retention.Oversaw landing page design & AB testing. Tested CTAs, discounts & influencer testimonials to drive new app subscriptions.Oversaw launch of numerous app features, including Dryland Training, Test Sets and a full app redesign.Mentored, trained & supervised 3 team members. -
Global Marketing ManagerMyswimpro, Inc. Feb 2020 - Jul 2021Ann Arbor, Mi, UsOwned organic social media strategy, content creation & day-to-day management. Increased social media audience by 41% in 2020.Managed blog & wrote 3-5 blog posts per week, formatted to boost SEO performance.Supported content marketing strategy, including pitching topics that resonated with MySwimPro's target personas. Established content guidelines, standards and templates to streamline production process and improve consistency across channels.Planned, directed & starred in brand/product video & photo shoots.Supported pitching and interview prep for the AskASwimPro Show Podcast.Wrote the Dryland Workout of the Day in the MySwimPro app (21 workouts/week).
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CoachCrosswim May 2015 - May 2022After my 9-5 wrapped up, I put on my swim coach hat as a Coach at Crosswim! I was in charge of two to three 1-hour Crosswim workouts per week. I was responsible for creating well-rounded workout programming and ensuring that members performed exercises safely and effectively. During my time as a Crosswim coach, I improved my leadership skills, combining my love for exercise (swimming specifically) with my creativity and communication skills. Crosswim members were at a variety of fitness levels, which required me to think on my feet and provide modifications to prevent injuries or to increase the intensity of the workout where necessary. I also acted as a fill-in coach when other coaches are unavailable. I am a Certified Personal Trainer through the National Academy of Sports Medicine.
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Account ExecutiveAker Ink Mar 2019 - Feb 2020Scottsdale, Az, UsWorked with B2B clients in finance, construction, law, healthcare, fashion & cannabis industries.Supported brand messaging development and strategic PR outreach, including local/national media relations & awards. Handled paid & organic social media strategy, influencer marketing, email marketing & content marketing for clients & agency.Supported business development & new client prospecting.Project management and vendor relationship management for clients & agency.Oversaw Account Coordinator. -
Account CoordinatorAker Ink Mar 2017 - Feb 2019Scottsdale, Az, UsPlanned & implemented branding & content strategy for client & agency blogs. Managed email marketing, including copywriting, list management & reporting. Conducted local & national media relations.Managed social media for clients & agency. Maintained status reports for all clients.
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Public Relations ConsultantCrosswim, Llc Jun 2014 - Oct 2018Oversaw PR and marketing, social media management, email marketing and business development consulting. Collected and edited photos, video, and original content to create a quality social media presence for Crosswim on Facebook, Twitter and Instagram. My work increased engagement by more than 200 percent and created a more definitive brand voice for the company. In 2017 I completed a complete redesign of Crosswim's website, including copywriting, web design and creative direction for photo shoots. I worked with Crosswim's owner to determine plans of action to grow the business through promotional offers and membership expansion. I implemented a promotional membership deal in June 2017 that resulted in a 20% increase in membership.I also coordinated ad placement in Arizona State University publications, and coordinated appearances at local fitness conventions and ASU club fairs.
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Pr CoordinatorBigfish Creative Group Aug 2016 - Mar 2017Scottsdale, Az, UsI managed the growing public relations efforts for the agency including social media, the agency blog, and media relations. I was also in charge of internal promotional projects such as quarterly newsletters and agency website updates. I produced and posted content that supported a consistent strategy that communicated Bigfish's brand story across multiple media.I integrated public relations strategy into Bigfish's work to create full-scale integrated campaigns. I worked with clients in tech, construction, interior design and architecture, and wellness/personal care. As new business flowed in, I lent my PR skills to projects as an added value to clients. In addition to my PR duties, I acted as a Junior Account Manager to assist Account Managers on marketing projects as needed. -
Public Relations InternBigfish Creative Group May 2016 - Aug 2016Scottsdale, Az, UsAs a Public Relations Intern at Bigfish Creative Group, I worked with Account Managers to integrate public relations practices into current and upcoming digital marketing campaigns for clients such as Henkel, Riverbed, Avnet and Service Arizona. My responsibilities included media relations, event planning and social media content strategy, among others. I worked to increase public relations efforts and media outreach on behalf of Bigfish in order to position the agency as an industry leader. Most notably, my efforts culminated in an executive profile of Bigfish's principal, Joe Pizzimenti, in the Phoenix Business Journal.
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Senior AssociateCronkite Public Relations Lab Jan 2016 - May 2016As a part of my masters degree program at the Cronkite School, I spent 24 hours per week in the spring 2016 semester in the Cronkite PR Lab. I was a member of two different student teams that worked to perform public relations services. My clients included Southwest Vocal Project, a female a cappella group, and About Care, a non profit that provides services to home bound adults. I was in charge of leading these teams and ensuring that we provided all necessary services to meet client needs.I worked with these clients in a variety of capacities, including logo and name creation, social media strategy, media relations, and event planning. My experience in the PR Lab allowed me to explore a variety of facets of the PR industry, including client services, customer service, team management, social media strategy, video editing, blogging, primary and secondary research, design, and campaign analysis and evaluation.
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AssociateCronkite Public Relations Lab Aug 2015 - Dec 2015In the fall of 2015, I was a part of a team in the Cronkite Public Relations Lab that provided public relations work to a local franchise of Snap Fitness, an international gym chain. My team created and carried out a campaign that helped to improve community awareness of Snap Fitness, its online presence and its membership numbers.I took on the role of Account Manager for my team. I was in charge of client communication and overall project management throughout the semester. I also contributed heavily to social media content creation, primary and secondary research, and evaluation of our success. My team's work yielded 110 new members for Snap Fitness, Snap Fitness' sponsorship at two local runs, aesthetic improvements to the gym location and equipment, and 75 new followers across three social media platforms.
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Recruitment And Marketing Vice PresidentAlpha Delta Pi Sorority Dec 2014 - Dec 2015Atlanta, Georgia, UsAs the Recruitment and Marketing Vice President, I oversaw the planning of multiple recruitment and philanthropy events for the Gamma Rho chapter of Alpha Delta Pi at Arizona State University. I worked with fellow officers to create a chapter-wide brand for social media and traditional marketing purposes. I was in charge of managing a budget of approximately $40,000. I managed a team of eight women and worked actively with chapter advisers to ensure recruitment and marketing efforts were carried out effectively. Our work yielded 75 new members in the fall 2015 semester.As a member of the Executive Committee, I had the opportunity to lead and to make innovative decisions to change how the chapter runs.This position provided me with the opportunity to work with a variety of different people at various levels within an international organization, improving my skills in team management, leadership, public speaking and event planning. -
Public Relations & Social Media InternZion & Zion May 2015 - Jul 2015Tempe, Arizona, UsAs a PR & Social Media Intern at Zion & Zion, I created monthly social media calendars for clients and wrote content for client blogs and web sites. The clients I worked on primarily included Barro's Pizza, stone and flooring company Imperial Wholesale, Arizona Dermatology, and formal wear company K Couture. I wrote multiple monthly blog posts for these clients, optimized them for search engines, and shared them on social media as a part of each client's social media strategy. In addition to my PR duties, I acted as the receptionist for the office. I greeted clients when they came in for meetings and answered phone calls from current and prospective clients. This position allowed me to both broaden my skills in PR and social media and to gain customer service experience. -
Public Relations InternSparkpoint Studio May 2014 - Jan 2015As an intern at SparkPoint Studio, I wrote custom content about client books to be pitched to magazines and web sites. I also managed hundreds of book bloggers' requests to review books via NetGalley. I was in charge of pitching and maintaining relationships with bloggers who participated in SparkPoint Studio's various reading challenges throughout the year, including the 2014 Summer Reading Challenge and the 2014 Fall Reading Challenge. I created and managed media lists that included both bloggers and traditional media reporters. I pitched these bloggers and reporters to coordinate book reviews and author events around the country.
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Digital Media InternCloudnine Marketing, Inc. Jul 2013 - Jan 2014UsI controlled social media for CloudNine Marketing and Holistic Healing News (Facebook, Twitter, Pinterest). I also wrote and distributed press releases for clients' upcoming events. I wrote and posted articles on HolisticHealingNews.com detailing holistic healing practices and the science behind them.
Taylor Holmes Skills
Social Media
Public Relations
Facebook
Press Releases
Microsoft Office
Web Content Creation
Marketing
Social Media Marketing
Journalism
Microsoft Excel
Administrative Work
Strategic Planning
Wordpress
Digital Media
Instagram
Managing Database
Hootsuite
Photoshop
Youtube
Twitter
Public Speaking
Storytelling
Cisionpoint
Meltwater
Taylor Holmes Education Details
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Arizona State UniversityWith A Focus In Public Relations
Frequently Asked Questions about Taylor Holmes
What company does Taylor Holmes work for?
Taylor Holmes works for Brewers Association
What is Taylor Holmes's role at the current company?
Taylor Holmes's current role is Marketing Manager & Storyteller | Content Marketing, Brand Marketing & Social Media Strategy.
What is Taylor Holmes's email address?
Taylor Holmes's email address is ta****@****ink.com
What is Taylor Holmes's direct phone number?
Taylor Holmes's direct phone number is +160261*****
What schools did Taylor Holmes attend?
Taylor Holmes attended Arizona State University.
What skills is Taylor Holmes known for?
Taylor Holmes has skills like Social Media, Public Relations, Facebook, Press Releases, Microsoft Office, Web Content Creation, Marketing, Social Media Marketing, Journalism, Microsoft Excel, Administrative Work, Strategic Planning.
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