Social Media Strategist
Current• Lead, train, and develop the firm’s organic social media team. • Develop and maintain a consistent brand image and voice across all social media channels – LinkedIn, Facebook, X, Instagram, TikTok, and YouTube.• Write and execute engaging content including text, video, images for various social media platforms.• Create and schedule content calendars utilizing Sprout Social.• Work directly with DEI ERG leads and council members to develop communications and creative to celebrate DEI holidays and recognitions internally and externally. • Engage with users by monitoring conversations and responding proactively to foster a positive brand presence and cultivate a loyal community.• Analyze engagement metrics and platform-specific analytics to assess performance and refine social media strategies.• Monitor client and employee reviews addressing compliments, complaints, and problems quickly to enhance brand reputation.• Collaborate with design and production teams on a variety of projects, from graphic design to videography, ensuring high-quality deliverables.• Collaborate with other departments, such as industry/service marketing teams and sales, to ensure brand consistency and maximize effectiveness of campaigns.• Develop executive communications for the CEO ensuring alignment with organizational goals.• Manage employee advocacy tool, curate content, and train all firm staff on the power of employee advocacy.• Provide individualized LinkedIn training to staff, helping them optimize their profiles and maximize professional opportunities.• Create Social Listening Topics and build queries to monitor overall brand and industry sentiment, analyze trends, and proactively engage in related conversations.