Taylor Rock Email & Phone Number

New York, United States

New York, United States

New York, New York, Us

Recast's first brand-side marketer brought in-house, and embedding that perspective in everything we do :)➤50% - Making sure our partners get the most out of our tools to match their business context - from "Finance only cares about MTA, how can we get them onboard with MMM?" to "How do i pull the report that tells our CEO it wasn't a huge mistake to 2x linear brand spend?"➤30% - Customer Support Operations: What do we need to do to scale and assist our next 100 partners, while delivering an even better experience?➤20% - Serving as "voice of the customer" for various internal projects

➤Taking time to advance a personal project, aimed at bootstrapping the worlds first modular climbing hangboard with switchable holds.➤Have taken idea from initial idea, through concept validation (interviews w climbers),unit economic modeling, market sizing with an understanding of US Climbing TAM, translating drawings to 3D renders, and incorporating aligned feedback from mechanical engineers➤Currently partnering with an agency to develop a functional prototype, slated to complete in mid April➤Next Steps: Currently doing holistic branding work, understanding our audience, who we want to be, and from there identifying ideas for a business name, taglines, tone of voice, content pillars, key partners, and physical product design elements

New York, Ny, Us

➤Designed and executed strategic frameworks to operationalize marketing functions and address complexity within the team.➤Coordinated implementation of integrated marketing calendars, empowering channel leads to submit creative requests, enhancing collaboration, and maximizing efficiencies across projects for the Creative team.➤Revamped measurement strategies to encompass a broader spectrum of success indicators beyond traditional 1 Day Click metrics, integrating insights from "How Did You Hear About Us" surveys to provide a comprehensive view of campaign performance.➤Aligned existing OKRs with individual workstreams, instilling accountability across all levels to drive tangible business outcomes.

Oakland, Ca, Us

➤Pioneered launch of paid programs (Meta, Google, TikTok) as part of a strategic move into DTC territory to propel brand visibility.➤Created and executed a $15M annual plan by consistently managing expenses and forecasts to optimize budget utilization and ROI.➤Orchestrated collaboration between internal teams and agency partners to execute a roadmap spanning Paid, CRM, Site, and Owned channels while ensuring alignment with business objectives.➤Assumed Product Management leadership for the DTC site, spearheading the implementation of key features such as subscriptions and Apple Pay to enhance conversion rates, foster innovation, and increase average order value.➤Supervised a diverse team of 10 professionals, including acquisition managers across various channels, site engineers, UX designers, and analytics experts in a collaborative and high-performing work environment.➤Spearheaded the CMS migration to Contentful and introduced logic-driven cross-selling, dynamic search functionalities, and Apple Pay integration to drive conversion rates and operational efficiency within the first 6 months of the expanded role. ➤Strategized implementation of subscription services to meet Repurchase and LTV targets, with plans for rollout later in a calendar year.

New York, Ny, Us

Durham, Nc, Us

➤Spearheaded DTC revenue and inventory forecasting, collaborating cross-functionally to ensure seamless alignment between supply and marketing initiatives for optimized performance.➤Orchestrated the planning and execution of a $15M annual budget, achieving an impressive 0.8 Return on Ad Spend (RoAS), surpassing targets by 4% and driving significant ROI.➤Initiated Burt’s Affiliate program, generating $340k in revenue for the emerging skincare line by demonstrating strategic vision.➤Directed and mentored 2 direct reports (1 acquisition and 1 retention manager) and facilitated a culture of data-driven decision-making that enhanced team effectiveness and results-oriented performance.➤Innovated and executed a referral program leveraging social proof, resulting in a substantial 15% surge in new customer acquisitions coupled with a 5% boost in repurchase rate.

Us

➤Led Amazon + 3rd party marketplace programs, achieving an impressive 40% year-over-year growth ($1.2M to $1.6M).➤Directed the setting of the DTC marketing budget, maintaining monthly expenses averaging $1-$3MM while enhancing performance.➤Pioneered and spearheaded growth strategies focused on optimizing the Cost of Acquisition (CAC) to Lifetime Value (LTV) ratio.➤Demonstrated vast knowledge and expertise across diverse marketing platforms, including social media, online video, display ads, television, and out-of-home advertising.➤Headed and fostered collaboration with multiple external agencies to implement strategies across various channels, including Amazon, Display Advertising, and SEO, while maintaining seamless alignment with business objectives.➤Liaised with analytics to craft and enhance cross-channel measurement frameworks, emphasizing sales lift/incrementality and providing daily oversight of platform spend and performance.➤Steered demand forecasting efforts to bolster support for supply chain and finance teams.➤Maintained coordination among creative, data, and product teams to streamline acquisition flow and customer funnel optimization.

➤Directed planning and buying strategies across Search, Social, and Display tactics, focusing on the DTC and Retail verticals to serve esteemed clients such as Sakara Life, Blink Fitness, and L’Occitane.➤Supervised a team of 3 junior buyers, nurturing their professional growth and ensuring timely delivery of reporting and optimization.➤Partnered with account directors and brand partners to advance high-level strategic initiatives such as Multitouch Attribution refinement, Incrementality Testing, and optimization of the overall channel mix.➤Administered control over monthly budgets ranging from $50k to $800k, orchestrating effective allocation to maximize ROI.

St. Petersburg, Fl, Us

➤Assisted in curating content for the agency's social media platforms and blog, contributing to a consistent posting schedule that increased follower engagement and website visits.➤Supported the team in the deployment of email marketing campaigns through the CRM system, helping to segment lists and personalize content for different audience groups.➤Participated in the creation of monthly performance reports, learning to use analytics tools to track metrics such as website traffic, engagement rates, and conversion rates.➤Helped maintain the CRM database by updating customer information and interaction histories, ensuring the sales and marketing teams had accurate data for their campaigns.➤Contributed to research efforts for developing buyer personas, gathering data from CRM insights, and market analysis to inform targeted marketing strategies.