Taylor C. Feighner Email & Phone Number

Fort Wayne, In, Us

Fort Wayne, Indiana

✓Cultivate and maintain strong client relationships to learn business and communication needs✓Proactively gather needed information from stakeholders to plan and implement each project ✓Collaborate with agency teams to develop and implement strategic project plans✓Monitor project progress and deliverables to ensure on-time and on-budget completion✓Complete and provide appropriate documentation to project stakeholders in timely manner✓Manage monthly billing and reconciliation… Show more ✓Cultivate and maintain strong client relationships to learn business and communication needs✓Proactively gather needed information from stakeholders to plan and implement each project ✓Collaborate with agency teams to develop and implement strategic project plans✓Monitor project progress and deliverables to ensure on-time and on-budget completion✓Complete and provide appropriate documentation to project stakeholders in timely manner✓Manage monthly billing and reconciliation of all projects for assigned clients✓Help coordinate professional development opportunities for account services team Show less

Fort Wayne, Indiana

Fort Wayne, Indiana

Fort Wayne, Indiana Area

✓Provided advertising agency with creative direction: re-branding and content organization✓Supervised design process and contributed to graphics and layout selections✓Worked with internal constituencies to identify engaging stories and contributing authors✓Edited authors' content for voice, tone, flow, grammar and sentence structure✓Scheduled and ran all planning and production meetings✓Assisted in maintaining budget and financial reports

Fort Wayne, Indiana

✓Collaboratively launched global, homegrown marketing campaign "Each Person Matters"✓Saved $25,000 in creative agencies costs by bringing design and printing in house✓Created, designed and deployed multimedia marketing solutions with high visual impact✓Independently managed in-house, production-level printing and cutting machinery✓Facilitated project launch meetings and share progress to ensure on-time delivery✓Optimized website to enhance engagement, boosting conversion… Show more ✓Collaboratively launched global, homegrown marketing campaign "Each Person Matters"✓Saved $25,000 in creative agencies costs by bringing design and printing in house✓Created, designed and deployed multimedia marketing solutions with high visual impact✓Independently managed in-house, production-level printing and cutting machinery✓Facilitated project launch meetings and share progress to ensure on-time delivery✓Optimized website to enhance engagement, boosting conversion rates by 32%✓Managed social media channels, boosting followers by 123% and engagement by 116%✓Oversaw internal communication strategies, providing counsel to Leadership team members✓Supervised inbound marketing efforts, SEO and PCC campaigns to grow Admissions funnel✓Authored and shared media releases, news stories and shareable content across channels✓Collaboratively built and maintained portfolio of digital media for marketing initiatives Show less

Fort Wayne, Indiana Area

✓Worked with international marketing team to align VOSS Automotive with global branding✓Directed development of marketing plan to promote business portfolio and generate sales✓Optimized website to increase traffic by 32% and conversions by 225% during tenure✓Boosted web-based leads, generating $3+ million in potential sales opportunities✓Created email marketing campaigns that delivered an average 47% open rate and 23% CTR✓Grew social media following on Facebook and LinkedIn… Show more ✓Worked with international marketing team to align VOSS Automotive with global branding✓Directed development of marketing plan to promote business portfolio and generate sales✓Optimized website to increase traffic by 32% and conversions by 225% during tenure✓Boosted web-based leads, generating $3+ million in potential sales opportunities✓Created email marketing campaigns that delivered an average 47% open rate and 23% CTR✓Grew social media following on Facebook and LinkedIn platforms by 70% during tenure✓Achieved first-page Google rankings for 16 strategic keywords (8 of which ranked in top 3)✓Conceptualized, wrote and designed print advertisements for marketing campaigns✓Managed and promoted participation in national trade shows Show less

Fort Wayne, Indiana Area

✓Provided strategic marketing/advertising counsel to executive leadership teams at Parkview Hospital Randallia, Parkview Regional Medical Center, Parkview Behavioral Health, Parkview Sports Medicine, Parkview Center for Healthy Living and Parkview Community Nursing✓Worked in deadline-driven environment to manage always-evolving list of 40+ projects✓Facilitated proposal/design meetings, including internal and external design teams✓Tracked project progress and deliverables to ensure… Show more ✓Provided strategic marketing/advertising counsel to executive leadership teams at Parkview Hospital Randallia, Parkview Regional Medical Center, Parkview Behavioral Health, Parkview Sports Medicine, Parkview Center for Healthy Living and Parkview Community Nursing✓Worked in deadline-driven environment to manage always-evolving list of 40+ projects✓Facilitated proposal/design meetings, including internal and external design teams✓Tracked project progress and deliverables to ensure on-time and on-budget completion✓Conceptualized and wrote multimedia packages for internal / external marketing campaigns✓Managed "MyWell-Being" corporate communications strategy, from creation to execution✓Created rich, shareable content for social media channels, generating 1,500+ interactions✓Planned, organized and promoted community-based events Show less

Fort Wayne, Indiana Area

✓Developed strategic recruitment and marketing initiatives for freshmen and transfer markets✓Independently managed local and nationwide recruitment territories to meet territory goals✓Introduced new registration software for campus visits and annual recruitment events✓Coordinated and facilitated campus-wide recruitment events for students and families✓Counseled families on the FAFSA, financial aid packages and billing statements✓Practiced sound judgment to review applicant… Show more ✓Developed strategic recruitment and marketing initiatives for freshmen and transfer markets✓Independently managed local and nationwide recruitment territories to meet territory goals✓Introduced new registration software for campus visits and annual recruitment events✓Coordinated and facilitated campus-wide recruitment events for students and families✓Counseled families on the FAFSA, financial aid packages and billing statements✓Practiced sound judgment to review applicant materials and make admissions decisions Show less

Fort Wayne, Indiana Area

✓Consulted administrative offices and academic teams to update admissions information✓Wrote multimedia content for Admissions’ website and primary marketing publications✓Advised Creative Services Office in brand management and marketing efforts ✓Served on Communications Committee to help write, brand, distribute marketing material✓Assisted Admissions Counselors in identifying and implementing recruitment objectives✓Practiced sound judgment to review applicant materials and… Show more ✓Consulted administrative offices and academic teams to update admissions information✓Wrote multimedia content for Admissions’ website and primary marketing publications✓Advised Creative Services Office in brand management and marketing efforts ✓Served on Communications Committee to help write, brand, distribute marketing material✓Assisted Admissions Counselors in identifying and implementing recruitment objectives✓Practiced sound judgment to review applicant materials and make admissions decisions Show less

Muncie, Indiana Area

✓Developed and implemented the first multimedia communication strategy for 15+ annual recruitment and yield events, using multimedia communications packages✓Autonomously managed new registration software for annual recruitment and yield events✓Evaluated student enrollment yield patterns for all events; presented findings to staff✓Assisted University Marketing & Communications Office in creating Admissions’ publications✓Ghost-wrote communications for targeted audiences for… Show more ✓Developed and implemented the first multimedia communication strategy for 15+ annual recruitment and yield events, using multimedia communications packages✓Autonomously managed new registration software for annual recruitment and yield events✓Evaluated student enrollment yield patterns for all events; presented findings to staff✓Assisted University Marketing & Communications Office in creating Admissions’ publications✓Ghost-wrote communications for targeted audiences for Director of Undergraduate Admissions Show less

Muncie, Indiana Area

✓Independently managed recruitment territory of 53 high schools in 16 Indiana counties✓Cultivated strong relationships with guidance teams to establish consistent referral channels✓Exercised sound judgment to review applicant materials and make admissions decisions✓Facilitated hour-long presentations to campus visitors, promoting educational opportunities✓Worked jointly with Guardian Scholars Program and Indiana's Educational Voucher Program "Connected by 25" to coordinate visit… Show more ✓Independently managed recruitment territory of 53 high schools in 16 Indiana counties✓Cultivated strong relationships with guidance teams to establish consistent referral channels✓Exercised sound judgment to review applicant materials and make admissions decisions✓Facilitated hour-long presentations to campus visitors, promoting educational opportunities✓Worked jointly with Guardian Scholars Program and Indiana's Educational Voucher Program "Connected by 25" to coordinate visit day for underrepresented students Show less

Muncie, Indiana

✓Executed more than 90 campus visits for high school groups and social organizations✓Facilitated daily presentations to 1,500+ campus visitors, promoting educational opportunities✓Supervised a team of 13 students to assist in the implementation of campus visits✓Coordinated summer programming initiatives targeting prospective students✓Identified trends in campus visits and participation in summer programming, and presented findings and recommendations to larger Office of… Show more ✓Executed more than 90 campus visits for high school groups and social organizations✓Facilitated daily presentations to 1,500+ campus visitors, promoting educational opportunities✓Supervised a team of 13 students to assist in the implementation of campus visits✓Coordinated summer programming initiatives targeting prospective students✓Identified trends in campus visits and participation in summer programming, and presented findings and recommendations to larger Office of Admissions and Orientation team Show less

Master Of Arts, Educational Psychology

Graduate Certificate, Human Development And Learning

Bachelor Of Science, Public Relations, Marketing

Activities and Societies: Ball State University Homecoming Steering Committee, Ball State University Welcome Week, Ball State University.