Taylor Forsyth Email & Phone Number

Creation of centralized visual reporting applications for General Mills Canada and support of centralized visual reporting for US retail operating divisions.• Trained Marketing and Consumer Insights associates to use Dynamic Visual Reporting applications allowing them to instantly analyze brand performance instead of creating and maintaining their own customized reports.• Coordinated gathering of data from multiple syndicated sources into concise reference reports for all major brands. • Seamlessly updated the reporting website to reflect the new divisional structure after the US restructure. • Updated and published application training documentation allowing inexperienced users easy access to their brand information.

Team subject matter expert on Concept Testing, Volume Estimation, Product Evaluation, and Positioning Testing. Consulted with divisional clients, recommended appropriate research methodology, timing, bid, and resources for projects. Managed all aspects of fielding and analysis of quantitative surveys.• Presented clear stories to brand teams and senior management on product volume estimates, and product and concept improvement allowing them to make quick decisions on their brands.• Served as team liaison with vendors, and the internal Data Solutions team.• Enhanced the team’s capabilities by developing “Mood Boards” for concept tests and mobile concept testing techniques. • Tracked in-market sales vs. volume estimates to increase accuracy of future estimates.• Conducted several Research on Research projects resulting in reduced future project costs.• Planned and facilitated monthly knowledge sharing meetings that strengthened ties across two analytics teams plus the Data Solutions team.

Managed data collection, tabulation, and automated reporting for marketing research projects for the analytics teams. • Collaborated with E-tabs to demonstrate how their capabilities could shorten project timelines. Consumer Research Services adopted E-tabs’ software solutions which led to reduced chance of errors and several days’ time savings on each project.• Partnered with visual basic experts to develop time-saving reporting solutions. - Automated PowerPoint charts to shorten concept test delivery time by several days. - Developed hyperlinked Table of Contents to allow analysts to quickly find information buried in massive data tables.• Tracked advertising awareness and brand satisfaction for Snacks and Big G divisions.

West St. Paul, Mn

Led professional development of soldiers and noncommissioned officers, supervised administrative issues, and managed promotions within the company.• Supervised training and operations of over 300 soldiers for several deployments.• Supervised 5 department managers

West St. Paul, Mn

•Supervised and led 30 soldiers in training and deployments. •Selected to plan company training and operations on two deployments.•Secret Security Clearance

Mba, Marketing

Mini Master Of Project Management

Bachelor'S Degree, Finance, Cum Laude

Activities and Societies: Internship at IDS Financial Services, Financial Management Association Member, Member of MN Army National Guard