Taylor Forsyth Email & Phone Number

• Creation of centralized visual reporting applications for General Mills Canada and support of centralized visual reporting for US retail operating divisions.
• Trained Marketing and Consumer Insights associates to use Dynamic Visual Reporting applications allowing them to instantly analyze brand performance instead of creating and maintaining their own customized reports.
• Coordinated gathering of data from multiple syndicated sources into concise reference reports for all major brands.
• Seamlessly updated the reporting website to reflect the new divisional structure after the US restructure.
• Updated and published application training documentation allowing inexperienced users easy access to their brand information.

• Team subject matter expert on Concept Testing, Volume Estimation, Product Evaluation, and Positioning Testing. Consulted with divisional clients, recommended appropriate research methodology, timing, bid, and resources.
• Presented clear stories to brand teams and senior management on product volume estimates, and product and concept improvement allowing them to make quick decisions on their brands.
• Served as team liaison with vendors, and the internal Data Solutions team.
• Enhanced the team’s capabilities by developing “Mood Boards” for concept tests and mobile concept testing techniques.
• Tracked in-market sales vs. volume estimates to increase accuracy of future estimates.
• Conducted several Research on Research projects resulting in reduced future project costs.

• Managed data collection, tabulation, and automated reporting for marketing research projects for the analytics teams.
• Collaborated with E-tabs to demonstrate how their capabilities could shorten project timelines. Consumer Research Services adopted E-tabs’ software solutions which led to reduced chance of errors and several days’ time.
• Partnered with visual basic experts to develop time-saving reporting solutions. - Automated PowerPoint charts to shorten concept test delivery time by several days. - Developed hyperlinked Table of Contents to allow.
• Tracked advertising awareness and brand satisfaction for Snacks and Big G divisions.

West St. Paul, MN

• Led professional development of soldiers and noncommissioned officers, supervised administrative issues, and managed promotions within the company.
• Supervised training and operations of over 300 soldiers for several deployments.
• Supervised 5 department managers

West St. Paul, MN

• Supervised and led 30 soldiers in training and deployments.
• Selected to plan company training and operations on two deployments.
• Secret Security Clearance

Mba, Marketing

Mini Master Of Project Management

Bachelor'S Degree, Finance, Cum Laude

Activities and Societies: Internship at IDS Financial Services, Financial Management Association Member, Member of MN Army National Guard