Taylor Metzger Email and Phone Number

• Design all digital and print marketing materials for each of Arrow’s three subsidiaries, as the sole member of the Marketing department. Follow strict guidelines to ensure each marketing piece and webpage meets SEC legal requirements.• Quickly learned the ins and outs of the financial industry, with little to no previous knowledge, to ensure that marketing materials created support sales staff efforts to increase company revenue.• Plan, design and manage content of entire Arrow Funds website, using HTML code. Created one visually-pleasing, organized site by combining two separate sites, to house all educational materials, news articles, compliance and regulatory marketing materials, and a general overview of Arrow’s products.• Develop and implement email campaigns in a timely fashion, create content for and host webinars, and analyze email metrics to ensure deliverability and high open-rates.• Play a critical role in constructing the overall online experience across multiple product lines for both retail investors and financial services professionals.• Design, disseminate, and track monthly email blasts to current and potential clients, update with prevalent product-related commentary and performance data.• Provide vital, ongoing support of Arrow’s ten product lines distributed through retail, professional and institutional markets.• Produce a weekly online newsletter for several hundred financial professional subscribers, as part of a team, ensuring weekly Monday morning deadlines are met.• Communicate with Arrow’s printing vendor to ensure quality and timeliness of print collateral.• Combine and organize materials from multiple internal and external sources in a timely fashion to create concise presentations for quarterly board meetings.• Update product fact sheets and other marketing materials on a quarterly basis, with an attention to detail to confirm the accuracy of Portfolio holdings data and performance numbers before printing and posting online.

Review website for overall enhancements and updates. Update website as needed, with short notice, in a timely fashion.

• Redesigned and recreated several large documents for the Office of School Planning including the Feasibility Study and the Capital Budget.• Redesigned and digitally recreated several Howard County school mascots and Board of Education seal for large format use.

• Created unique Pandora advertisements for clients featuring magazine and newsprint ads, as well as billboard ads, web banners, and in-mall and in-store signage while maintaining the Pandora corporate brand standards.• Designed advertisements for Pandora-affiliated stores worldwide, working directly with individual store owners.

Redesigned and updated the Spanish version of the school system’s Student and Parent Handbook, using translated text.

Worked with jewelry products in the photography studio, assisted with lighting and photography production, and post-production through Photoshop to create personalized and unique campaigns.

Supervised groups of children from kindergarten through fifth grade. Engaged campers in fun and educational activities while ensuring a safe environment.