Managing Hate Stains and Miss Mouth’s Messy Eater Stain Treater

- Managing top brands on Amazon in pet, cleaning, personal care categories - Drove 120% YoY growth on top and bottom line for Hate Stains brand up to $25M revenue - Responsible for growing ChomChom brand 28% YoY up to $25M revenue

-Managed & facilitated event information across marketing, talent buying, ticketing & production teams -Managed marketing budgets for each event scaling from 800-3000 attendees-Facilitated promotional engagement with strategic media partners-Executed media buys to appropriate outlets to reach target demographic-Delivered a concise recap for all events outlining all marketing spends and staying within budget -Deployed relevant and engaging content via social media around marketing milestonesand editorial schedules, sourcing both internal and external content-Planned strategic, hyper-targeted digital ads for all campaigns

-Instrumental in increasing ticket sales by 14% (20,000+ tickets) 2018 vs 2019 ytd-Managed annual marketing budget-Created and implemented marketing plans for 300+ events per year-Managed three direct reports to ensure all marketing initiatives tactics were executed successfully -Cultivated and fostered relationships with area media outlets to leverage partnerships-Reported to and maintained all agency/management relationships in regards to marketing -Managed and executed all email, social, digital, and grassroots marketing tactics-Strategically grew venue Instagram page by over 17,000 followers in less than a year -Worked closely with operations team to find successful and innovative ways to increase CM

-Instrumental in growing sales from $100k to $1.6 million over one year-Managed team of interns by coordinating and executing projects and seeing them to fruition -Assisted with management of digital marketing including Google AdWords & Google Shopping -Instrumental in launching all new brand on Big Commerce platform-Managed 3rd party distribution channels including Amazon, Ebay, and Houzz marketplaces -Created new programs and initiatives for sales, promotions, contests and customer engagement -Designed and executed all email marketing communication through MailChimp-Implemented and nurtured trade program-- working closely with trade experts to close key sales-Worked closely with social team on all accounts including Twitter, Facebook, Pinterest, & company blog

-Coordinated all company events including doubling growth of annual industry event to 600+ attendees -In charge of creation and implementation of all print and on-line advertising-Responsible for all public relations and editorial opportunities with industry publications-Created and executed all MailChimp email communication to customers and industry partners -Designed and maintained all company literature including all data sheets and sales initiatives-Sourced, designed and ordered all promotional materials-Managed all social media and communication accounts including Twitter, LinkedIn, & Facebook