- Successfully leading overall design strategy, experimentation and product execution for multiple projects and cross functional teams.- Guiding end-to-end design of an artificial intelligence project, collaborating with leadership and cross-functional teams to achieve product market fit.- Leading a major redesign of the existing app, increasing overall user sentiment and cumulative active days, leading to positive revenue.- Conducting user interviews and brainstorming sessions to gather behavioral and actionable feedback for new and existing features.- Owning creative leadership in defining and implementing a new and simplified design system library.- Driving innovation and executing multiple A/B tests within the product, partnering with stakeholders to ensure business goals and needs are met.- Collaborating closely with PMs, Product and Engineering Leads, Data Science, Marketing, Content Teams and various other Stakeholders.- Managing a junior product designer, establishing team cohesiveness.

– Founding team member and sole designer.– Led design based cross functional meetings, responsible for asset implementation and overall user experience.– Conducted product development meetings to inform GTM strategy, leading to launch within a 6 month timeframe.– Managed 50+ user studies to gather information and feedback, leading to a ~450% increase in user acquisition and ~200% increase in retention.

Lead Product Designer– Led design and guided production for all app assets including: product designs, App Store screens, social media graphics, in-app assets, websites, ads and email campaigns.– Worked cross-functionally with engineering and design teams to define the product roadmap.– Collaborated with 2 in-house designers and illustrators to develop a unified content strategy across iOS, Android and web.Managed product development and user studies leading to 4 app version launches over the past 2 years.Marketing Manager– Spearheaded marketing efforts across the following channels: social media, email, push notification, in-app content, social ads, community management, SEO and blogs.– Analyzed data on acquisition funnels and lifetime user engagement which led to recommendations on how to improve user experience.– Coordinated and presented on-site product launches at numerous universities and organizations.

Working with the marketing and design teams

Designed letter illustrations for a children’s picture book. Demon-strated composition and design quality.

Designated DJ for Karaoke & regular music. Developed people skillsand management experience for diverse audience participants.

Developed communication and leadership skills with coaches,parents and players during games and tournaments. Maintainedlicensing on a yearly basis through continued referee clinics.

Maintained and demonstrated the importance of effective practiceplan implementation and teamwork. Gained experience on how toeffectively manage my time and commitment as a team leader.

Learned about dedication, hard work and sacrifice through working in a start-up business. Responsibilities included marketing and business outreach to potential customers.