Taylor Hooper Email & Phone Number

London, Gb

London, England, United Kingdom

As managing director, I've been responsible for restructuring the digital department at KD Web and successfully creating a fantastic team of experts who focus on achieving results through data-driven ROI-focused strategies.• Led all strategic initiatives across KD Web, overseeing the successful delivery of projects accross SEO, PPC, web development, and digital branding.• Managed a diverse team of experts, ensuring alignment between client goals and digital strategy to achieve optimal results.• Spearheaded the rebranding and UX redesigns for multiple high-profile clients, leading to measurable improvements in organic traffic, lead generation, and conversion rates.• Led collaborated between teams to ensure seamless integration between SEO, PPC and Social Media strategies, improving ROI for clients in competitive sectors such as FMCG, Financial Services, Legal Services, e-commerce and private healthcare.• Led regular strategy sessions with stakeholders, presenting performance reports and refining strategies to ensure continuous growth and improvement.• Oversaw SEO audits, technical enhancements, and content strategy development, achieving Core Web Vitals compliance for key clients like The London Scar Clinic and 152 Harley Street, leading to substantial increases in traffic and conversions.Selected Achievements on my Client Accounts:• Increased organic sessions by 90% and conversions by 76% for 152 Harley Street (2024).• Delivered a 111% increase in organic enquiries for The Ezra Clinic after leading a brand strategy and UX refresh.• Drove significant growth in organic sessions for clients such as FundCalibre (tripled organic traffic over 3 years) and Logic Vending (24.3% increase in organic clicks post-UX redesign).

London, England, United Kingdom

Led a brand refresh for one of the world's first digital agencies. KD Web has been building great websites since 1996, and it was my job to retell that story in a fresh and exciting way for 2022 and beyond. I also consulted clients on their brand and digital marketing strategies, growing many accounts through data driven results and proven ROI. Check out the case studies on KD's website to see the results!

London, England, United Kingdom

London, New York, New Hampshire, Vermont

Delivering successful marketing and business development solutions to SMEs in multiple sectors, both in the US and the UK.KEY DELIVERABLES• Oversight and delivery of marketing campaigns and media strategy.• Review of brand identity and current market presence, to make recommendations on approach, structure and to establish requirements for new content. • Define new marketing and media strategy, based on understanding of clients’ business and their long and short-term goals, to create a holistic media and communications approach. • Delivery of strategy through production and deployment of content. • Overseeing brand identity, formalising the look and feel across all media outlets virtual and real world. Including consultation on website strategy and UX Design.• Liaising with other service providers to deliver changes. • As an example, led the marketing strategy for the 2016 Political Campaign of Aaron Gill, providing comprehensive media communications support. • As a further example, led content creation and consulted on digital marketing strategy for a new theatre companies first production. Resulting in a sold out run and doubling of estimated profits.

London, England, United Kingdom

Project managed and delivered a successful brand refresh that included a logo redesign, website redesign and the production of multiple e-brochures and other marketing materials. Delivered 2.25 million in investment through 3rd party introductions.

London, United Kingdom

Developed new propositions aimed at attracting new and retaining existing clients; principally, establishing the Tier 1 Start-up and Innovator visa client journey, including developing relationships with multiple Endorsing Bodies, positioning DavidsonMorris as a leader in this space.CLIENT DEVELOPMENT & RETENTION: • Delivering a 20% increase in conversion over a 2-month period, I led competitor analysis gaining insight into marketing, pricing, and services. Resulting in the refinement of a package proposition for immigration law services.BUSINESS ACQUISITION: • Project managed the build-out of client acquisition packs, including call scripts and email templates for a new practice area.OPERATIONAL SET-UP OF TIER 1 INNOVATOR AND START-UP VISA: • Set-up the firm's approach to the changed visa regulations. • Developed relationships with the new Endorsing Bodies from initial contact to ongoing relationship management, a differentiator for the firm at this early stage. Onboarding the first clients under the new Tier 1 Innovator Scheme.MANAGEMENT OF THE WELCOME TEAM: • Reworked phone and email scripts for clarity, enabling call handlers to respond to 30% more enquiries per day and enhancing customer experience. • Resulting in a 50% increase in paid teleconferences, I liaised with my team and fee earners to develop a new booking protocol: driving conversions and fee earning hours.CONTENT CREATION &MANAGEMENT:• Brochure- copy writing, oversight of image selection, liaising with design team on layout.• Call scripts- copy writing and structure• Photography and video production for multi channel release

New York, New York, United States

I built a successful photography business grossing >$250,000 yearly and creating 3 full-time jobs.100% growth, doubling my business year on year for the first three years. With over 1,000 clients, including top-50 international law firms such as Paul Weiss, Sullivan & Cromwell and Arnold & Porter. With a unique approach to rapid content creation, ensuring clients had input over the process and final output, this enabled competitive pricing and immediate delivery of superior outcomes. Named among the top 5 headshot photographers in New York City by Backstage.com.Eventually expanding by delivering successful marketing and business development solutions to SMEs in multiple sectors, both in the US and the UK.MARKETING & MEDIA STRATEGY:Oversight and delivery of marketing campaigns and media strategy.• Review of brand identity and current market presence, to make recommendations on approach, structure and to establish requirements for new content. • Define new marketing and media strategy, based on understanding of clients’ business and their long and short-term goals, to create a holistic media and communications approach. • Delivery of strategy through production and deployment of content. • Overseeing brand identity, formalising the look and feel across all media outlets virtual and real world. Including consultation on website strategy and UX Design.• Liaising with other service providers to deliver changes. • Led the marketing strategy for the 2016 Political Campaign of Aaron Gill, providing comprehensive media communications support. (See LinkedIn Endorsement)• Led content creation and consulted on digital marketing strategy for a new theatre companies first production. Resulting in a sold out run and doubling of estimated profits. (See LinkedIn Endorsement)CONTENT CREATION:• Headshots and other commercial marketing photography• Video production• Graphic design for print and digital media • Copy writing• Social media and paid advertising

Msc, Digital Marketing, Distinction • Us Equivalent: 4.0

Studying behavioural change techniques with David Davenport-Firth, Managing Partner of the Brain Sciences Centre at Ogilvy Health was.

Bachelor Of Fine Arts - Bfa, Musical Theater

Honing my communication and presentation skills, my theatre degree also taught me a lot about psychology, empathy, and teamwork. Always.