Mark is passionate about creating economic value through insight-informed and technology-enabled customer experiences, and he understands that real collaboration is required to drive that value. Throughout Mark’s career, he has melded together teams, companies, techniques, and approaches to construct new and exciting ways of creating value-added solutions for some of the world’s most significant brands. At Cognizant, Mark leads the Digital Experience team, which designs, delivers and manages all things related to the experiences that our clients enable for customers, employees, and other members of the experience ecosystem. Connecting data to design, systems to stories, insights to outcomes, Cognizant DX unearths moments that matter most in customer and employee journeys and orchestrates the software, platforms, and programs to transform these high-value interactions into personalized experiences that drive business results. Mark has 25 years’ experience in digital and data-based marketing, and experience design and delivery. Before joining Cognizant, he was Chief Experience Officer at Capgemini. Prior to that, he worked in the digital marketing agency world, holding leadership positions in WPP (at Wunderman and Y&R). He also served as COO of a customer engagement agency that he helped grow from 150 people to 1,300. As a pioneer in the rapidly growing Experience field, Mark is regarded as a thought leader at industry events, in academic settings, and on podcasts. He has contributed to Adobe Systems, Forrester Research, BusinessX Podcast, Forbes, Avasant, and many others. Mark studied Economics and Public Administration at Sheffield Hallam University, but he would argue that many of the skills he acquired in terms of management or leadership were learned during a long and sometimes painful rugby-playing career.