Taylor James Email & Phone Number

Tampa, Fl, Us

Palo Alto, Ca, Us

• Overseeing the product, demand generation, and growth strategies for VMware's global eCommerce platform. In collaboration with the leads of Product Ops, Design, Customer Success, and Engineering teams to develop and execute a go-to-market (GTM) strategy for our brand and demand generation approach.• Implementing a centralized Test & Learn initiative to enhance conversion rates and elevate user experience throughout the website, online store, and other key digital assets.• Identifying and leading opportunities to create consistent and effective customer experience across the entire customer lifecycle.

Palo Alto, Ca, Us

Plano, Texas, Us

• Diagnosed inefficiencies and improved a deployment scheduling process, resulting in the completion of the project two months ahead of time.• Headed a “Tiger Team” of Senior Executives and Subject Matter Experts in developing a solution to reduce client bandwidth usage by 43%. • Coordinated the implementation of an internal Applicant Tracking System, which resulted in a 5.8% decrease in overall attrition over a nine-month period.• Built comprehensive dashboards utilizing siloed data sources to generate reporting and data visualization deliverables, that enabled data-driven decision making.

Tysons, Virginia, Us

• Engineered the marketing technology stack and digital transformation strategy to directly measure the impact of marketing activities and drive more efficient spending.• Launched a beta program and advisory board to collect insights and customer feedback for use in validating the product strategy and overall brand design. • Generated 400% more qualified leads per month through the implementation of my customer acquisition model.• Performed analysis of industry trends and company positioning to inform product strategy and feature development.

New York, New York, Us

*Acquired by Cyber Risk Alliance*Owned the development, execution, and optimization of all digital and offline pipeline generation efforts including performance marketing, conversion rate optimization, account-based marketing (ABM), events (in-person and virtual), and sponsorships.• Designed and executed multi-channel messaging sequences focused on adoption, conversion, and expansion.• Increased projected annual revenue by $30 million based on my analysis and Go-to-Market strategy (Product Led).• Performed analysis of industry trends and company positioning to inform product strategy and feature development.

Harrisonburg, Va, Us

Provided support to the Receivers Coach in all aspects of on-field coaching, player development, academic success, recruiting, film study, practice organization, position meetings, scouting opponents, and special teams coaching. Help, advise and supervise student-athletes on matters relating to college life, academics, athletics, and expectations regarding University and athletic compliance policies and procedures.