Taylor Durham Email & Phone Number

Philadelphia, PA, US

Philadelphia, Pennsylvania, US

• Spearheaded the development and execution of a comprehensive brand and marketing strategy, translating innovative concepts into impactful brand stories and initiatives within an annual budget of $350K.
• Led creative direction for digital content, overseeing hands-on production from ideation to execution, resulting in a 40% growth in online presence and setting a high standard for content excellence
• Grew the marketing team's capabilities, recruiting and mentoring two full-time professionals and a diverse team of 15 interns, fostering an environment of creativity and learning.
• Collaborated closely with cross-functional teams to ensure brand consistency and strategic narrative development across all digital platforms, increasing brand engagement and resonance with a diverse audience.

Philadelphia, Pennsylvania, US

• Spearheaded a targeted alumni fundraising campaign advocating for the value of student entrepreneurship, securing additional funds which tripled the marketing budget from $72K to $200K.
• Led the strategic rebranding of Penn Wharton Entrepreneurship to Venture Lab, managing the narrative to unify diverse initiatives and create a compelling, cohesive brand story.
• Developed and executed communication strategies to KPIs, utilizing a $200K budget to maximize brand impact and ensure cost-effective marketing solutions.
• Expanded audience reach by 30% through strategic integration of new marketing channels, enhancing brand engagement and storytelling across digital platforms.
• Orchestrated a high-profile marketing campaign for the alumni achievement awards (featuring John Legend), leveraging celebrity influence to amplify brand moments and achieve over 40,000 event views.
• Established the Digital Media Lab and Design Studio, advancing the university's marketing capabilities and enriching the brand's digital narrative.

New York, NY, US

At Snarky Elephant Productions, we’ve embedded the idea of shifting established standards and changing company cultures into our DNA.We produce emotionally rich visual content that explores the underrepresented human experience. Through scripted and unscripted content, we champion emerging creators whose identities inspire them to defy societal barriers.

• Played a pivotal role in securing $3.5 million in settlements by leveraging innovative digital storytelling techniques.
• Developed and executed a versatile multimedia strategy that harnessed the power of storytelling through video content, motion graphics, and visual aids, contributing to a narrative that engaged and informed key.
• Led cross-functional teams in the creation of compelling multimedia content, translating complex legal concepts into accessible and engaging digital narratives.

• Orchestrated a brand transformation initiative at Helping Hand Healthcare, creating a cohesive identity that spanned crucial partnerships and digital platforms, including notable collaborations with Sugarhouse Casino.
• Executed targeted lead generation and customer retention strategies, achieving a 21% increase in retention rates, indicative of successful audience engagement and brand loyalty programs.
• Pioneered content marketing strategies that highlighted patient success stories and educational material, simplifying the complex nature of healthcare services
• Directed a skilled marketing team of three professionals, nurturing their development in executing innovative branding and promotional strategies that enhanced patient engagement.

New York, NY, US

• Developed and executed innovative B2C marketing strategies for a diverse corporate clientele, significantly expanding brand reach to engage over 1.2M listeners in the Pittsburgh metro region, showcasing the ability to.
• Utilized Google DoubleClick for Publishers to orchestrate precise ad campaigns, leveraging data analytics to optimize content for peak performance and ROI, demonstrating a blend of creative and analytical marketing.
• Employed HTML, CSS, and JavaScript to drive content innovation on local radio station websites, enhancing user experience and fostering increased engagement.
• Led cross-functional teams in the ideation and production of multimedia content, ensuring consistent brand messaging and identity across all digital touchpoints.
• Directed storytelling efforts that transformed radio and digital platforms into narrative-driven channels, effectively communicating brand stories and creating moments that captivate and educate a diverse audience.

• Launched and grew Dark Horizon Studios, a nimble marketing agency, from inception to a robust team of ten dedicated staff and three expert contractors, exemplifying entrepreneurial leadership and a keen eye for talent.
• Forged strategic partnerships with local and mid-sized businesses to deliver customized content marketing solutions, facilitating their digital transformation and enhancing their brand narratives.
• Pioneered integrated marketing campaigns that merged broadcast and social media platforms, driving digital engagement and fostering a seamless customer journey.

Pittsburgh, PA, US

• Acted as television studio manager and senior editor for the public station, leading the production of content that elevated the city's communications and resonated with over 300,000 residents.
• Supervised the technological upgrade of broadcasting and media production facilities, pioneering the city’s transition to digital operations to enhance communications outreach and engagement.
• Fostered collaborative relationships with city departments, external agencies, and stakeholders to produce integrated marketing efforts that effectively informed and engaged the community.

Master Of Science (M.S.), Instructional Leadership

Bachelor Of Fine Arts (B.F.A.), Television/Video Production