• Led the protein processors and CPG marketing for a key business segment of tier 1 and 2 food processors worth approximately $100M+.• Differentiating Griffith Foods segment and product categories in the marketplace by leveraging core capabilities including insights, sensory, culinary, nutrition and R&D.• Supporting the account planning of CPG and Protein processors, focusing on strategies to strengthen the brand and has driven business growth by 20% in the marketplace. • Developed long-term partnerships with over 30 key customers strengthening business relationships and customer trust.• Accelerating portfolio transformation by delivering value through differentiated innovative solutions rooted in core capabilities.• Led and supported the rollout alternative protein portfolio, sodium reduction toolkit, new sauce portfolios, and clean label tenderizers. • Facilitated the launch and execution of new insight, sensory and culinary sales tools such as a trend forecast customized to global and regional trends.

• Led the marketing of culinary trend and innovation programs for Griffith Foods with a portfolio estimated at $60M. • Established Griffith Foods as a premier ingredient supplier to Canadian and international Foodservice customers.• Leveraged primary and secondary research to create insights for the development of trend reports in relation to a wide variety of food categories and customer interests.• Negotiated large contractor with a major retailer by planning, developing the concept and presenting the ideas.• Secured a major contract with a restaurant chain by contributing to the sales presentation and menu advice.

• Drove the marketing strategy of the Patisserie business unit for the leading international baking ingredient supplier increasing sales by 15% year over year.• Managed a portfolio of approximately $40M while continually finding efficiencies and improvements, demonstrating value.• Designed and executed brand and product strategies by conducting in-depth market, consumer, and industry research.• Monitored, analyzed, and reported on key business metrics to demonstrate category growth and achievement of budget goals.• Executed promotional, communication strategies and customer events including, trade shows, website updates, social media, industry newsletters, product brochures, press releases, and product launch marketing materials.• Created and facilitated customer presentations and training sessions to enhance product knowledge.• Enhanced the sales and marketing process and effectiveness by creating detailed benefit sheets for products to increase technical knowledge of the sales team, improving their communication with customers.

• Oversaw the sales and marketing development worth over $10M for a leading thaw and sell baking manufacturer.• Managed all aspects of new product commercialization projects including artwork, packaging, and promotions.• Designed and created marketing materials including pricelists, websites, POS, and customer presentations.• Conducted competitive analysis and aggregated market research on the snack and bakery industry.• Redesigned the company website to improve functionality and content management.• Supported development of a healthy cookie product line for Metro including pricing, packaging, and QA.• Led the rebranding of the national muffin brand including redesign of the packaging, addition of nutritional labeling, and the introduction of a new product.