Key Achievements:✓ Brand Management: Enhance branding and content marketing strategy execution, cultivating a robust brand identity and increased brand awareness.✓ Website Management: Revamped website using HubSpot CMS to significantly enhance user experience, expand resource offerings, and boost lead generation capabilities.✓ Social Media Marketing: Grew LinkedIn average post engagement by over 34% and average post impressions by over 118% YoY in 2023.✓ Prompt Engineering: Utilize prompt engineering to enhance dynamic content creation, increasing both efficiency and innovation. —The Cooke Financial Group is an independent wealth advisory firm consistently recognized as one of the best in the country for comprehensive investment consulting and wealth management.

Key Achievements:✓ Content Marketing Strategy: Grew marketing-driven closed loan volume to account for over 12% of total loans in 2021, reflecting a robust content marketing strategy.✓ Customer Experience Management: Enhanced customer experience initiatives, achieving an NPS of over 97% consistently across four years, while increasing survey completion rates significantly.✓ Website Management: Led a comprehensive digital transformation by transitioning corporate and branch websites to HubSpot CMS and intranet to SharePoint, significantly improving lead generation and internal communications.

Key Achievements:✓ Branding: Launched a comprehensive corporate rebrand and spearheaded the relaunch of the corporate website onto WordPress, significantly enhancing digital presence and brand consistency.✓ Marketing Strategy: Developed and executed a tailored marketing strategy for over 40 branch locations, significantly enhancing lead generation, nurturing, and sales support through targeted marketing automation and content strategies.✓ Leadership and Leadership Development: Recognized for leadership excellence with promotion to the Leadership team in 2017 and to Chief Marketing Officer in 2019, following sustained contributions to strategic growth and team development. A couple of former mentored team members have advanced to leadership positions and couple have become entrepreneurs.—GVC Mortgage, Inc. is a family owned mortgage lender with over 40 branch locations across the Midwest.

Key Achievements:✓ Digital Content Strategy: Led all digital content strategy to drive brand awareness through blogging, interviews, email marketing, social media, video production, and co-marketing partnerships.✓ Digital Marketing: Grew website traffic by more than 500% in 2010 through targeted social media and email marketing campaigns, driving significant referral traffic.✓ Email Marketing: Increased email newsletter click-through rate by over 15% in 2010 by implementing a featured story initiative, enhancing engagement and driving conversions.—The Central Indiana Tennis Association (CITA) encompasses 61 Indiana counties and is 1 of 14 districts that make up the USTA/Midwest Section.