Taylor Larranaga Email & Phone Number

Fort Worth, Texas, United States

• Increase social media engagement to promote the organizational brand while simultaneously maintaining a unified brand voice• Collaborate with program directors to create social calendar that shows equal attention to all opportunities within the organization• Develop and curate engaging content for social media platforms as well as attend events to produce live social media content• Track key metrics such as audience engagement, impressions, reach, referrals, and conversions that found an 81% increase in user reach within the first month of holding position

Remote

• Employ Adobe Creative Cloud skills to design various formats such as invitations, posters, and logos for non-profit organizations, private institutions, and individual clients• Design promotional materials such as clothing and digital branding that meet the clients’ expectations and fit within the brand image• Utilize Photoshop to seamlessly add, remove, or adjust subjects from images at a high quality• Collaborate with clients, such as AVW Aviation and The Cash Catalyst, LLC, to understand their design needs and preferences

• Utilized Photoshop and After Effects expertise to transform PSD and AE files into Canva templates, streamlining user accessibility• Completed over 1200 templates over the span of six months, all of which were published to the company website and are used daily by Igniter Media customers

Beverly Hills, California, United States

• Assisted marketing department with administrative duties that gave insight to the daily roles and responsibilities of regional marketers• Researched target markets for concerts and digital avenues in various markets • Created advertising materials for out-of-home campaigns, including flyers, billboards, and digital media • Formulated and presented a highly detailed marketing plan for a musical artist to Live Nation marketing team that reflected all the information and skills gained from internship experience

• Revitalized company’s social media accounts, including Instagram and Facebook, through content creation and digital interaction• Developed eye-catching digital advertisements and then used Facebook Advertisement Manager to publish designs to social media• Generated numerous art boards to display various color schemes and material combinations for clients in a timely, efficient manner• Increased Instagram and Facebook user reach by 68% and increased following by 3,000 over the span of one year

Coral Gables, Florida, United States

• Designed engaging graphics for coaches and high school athletes to assist in the recruiting of players• Researched and evaluated potential recruits to formulate appealing designs• Created and delivered posters and flyers to advertise events for the program• Completed a total of 250 graphics, all of which were approved by coaching staff and shared with the recruited athletes

Minor, Business/Commerce, General

Bachelor Of Science - Bs, Graphic Design

Education record