Taylor Lavery Email & Phone Number

Hoboken, Nj, Us

New York, Ny, Us

New York, Ny, Us

Raise awareness and drive demand for the Yext platform and solutions through an integrated campaign approach across various channels and activities.Drive customer engagement throughout all points of the inbound marketing funnel and work with shared services team to execute: contact acquisition, paid and owned media, website optimization, email programs, content development, event marketing, and pipeline acceleration programs.Execute on customer journeys and roadmaps that build the activation funnel, reactivation strategies, and customer engagement experiencesPartner with sales to create, refine, and measure campaign success, ensuring sales plays and feedback are integrated with marketing outbound campaigns.

New York, Ny, Us

Identify opportunities to use digital channels to enhance the overall marketing strategy, using avenues like email, content creation or social mediaWork with executives to define their external presenceAssess lead quality from third-party activations to determine which partnerships are driving the best results

Usa, Us

Developed and implemented comprehensive social media strategies, including paid and organic, to increase brand awareness and drive engagement to POVs, webinars, etc.Launched a program to inspire employees to become influencers on social media, by coaching them on how to use their social platforms as a demand generation engine.Supported the development of communications across a variety of internal channels, with a focus on building cohesive messages for various target audiences.Worked collaboratively with external partners on brand sponsorships designed to build brand awareness and increase interest in Deloitte's services and offerings.

Worldwide, Oo

Worked cross-functionally with a variety of stakeholders to write, review, and finalize the 2020 Regulatory Outlooks for Deloitte’s Center for Regulatory Strategy to help organizations navigate regulatory trendsCreated a promotional go-to-market strategy for the Regulatory Outlooks that used new tactics to personalize outreach, such as leveraging leaders LinkedIn profiles to share content with their networks.Maintained a strong social media and brand presence for Deloitte Private across Twitter and LinkedIn by developing a monthly content calendar that focused on content that would resonate with clients

College Park, Md, Us

Engaged with visitors and welcome them into the University of Maryland Community.Connected with prospective students and their families by sharing personal anecdotes about my experience as a Terp. Served as a tour guide and role model for elementary school students when class field trips bring them to campus

Worldwide, Oo

Launched a personalized internal communication platform to over 1,500 professionals and ran an online support center to keep employees engaged through the adoption process of this platformRefined the 2019 marketing plan for the Audit Reinvent group by completing a competitive assessment, outlining campaign strategies and tactics, and allocating budget to ensure the best go to market strategyDesigned a full day in-person workshop to educate partners on storytelling techniques to present and connect deeply and personally with clients

New York, New York, Us

Designed and implemented a Social Media Program Plan to re-launch the internal social media platform for the Eliquis Group, Yammer, which increased users by 53.8%(77 users) and generated 34% more content over a 12-week period.Promoted a virtual event through Yammer that was attended by 1400 Health Care Professionals.Assisted in the planning of the annual Alliance Interchange Meeting in Barcelona, Spain, successfully coordinating event logistics, collaborating with colleagues across five geographies, and communicating key event details to over 278 attendees.Led a cross-functional team to develop an internal website to house all Eliquis resources, including over 167 files for 5 major regions and over 300 colleagues to access information to continue to drive Eliquis forward.

Bachelor Of Arts: Communication And Economics, Public Relations And Behavioral Economics

Education record