● Extensive photography portfolio portrayed on all platforms of social media.● Photographs, videos, and all personal and professional work may be viewed at: taylor-caldwell.com

Both lead and supported in the creation and execution of all marketing events and digital initiatives. - Lead the maintenance of SalesForce.com as it related to lead/contact management, entry, and reporting.- Collaborated with key stakeholders in the development and implementation of demand creation, automated nurturing, lead scoring, and lead management initiatives using Pardot and Salesforce. - Took responsibility for all aspects of trade show planning, coordination and logistics.- Generated marketing metrics from Salesforce.com and Google Analytics into MS Excel reports or host program. - Ownership of miscellaneous digital collateral provided for internal use or for event use. - Lead PR/web listing efforts as required (content/images/proofing/approvals).- Organized and maintained inventory of sales literature/promo items/etc. - Ownership of handling in-coming sales/service/parts requests as required. - Ownership with Pardot and Salesforce, including with creating and sending emails, developing landing pages and contact forms, handing lead imports, and monitoring campaign results. - Managed the website update process using WordPress.

Markets products by developing and implementing marketing and advertising campaigns via social media and email blasts; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports.• Assembles and analyzes sales forecasts; prepares marketing and advertising strategies, plans, and objectives; plans and organizes promotional presentations; updates calendars. Engages with LeadForensics to generate and monitor leads.• Coordinate and capture high quality photos and videos for media/events to support company needs. Design, transport, set-up and operate video/photo equipment, including audio/lighting, for field and shop shoots.• Writes, edits and proofreads for a focused company message. Develops sales tools such as data sheets, customer case studies, white papers, and sales presentations for attracting prospects and increasing sales. Maintain all social media accounts by creating posts with a consistent message. Create customer e-newsletters, surveys, webinar scripts, corporate brochures, and manuals.• Monitors and reports website activity. Edits and updates website to have changes made quarterly via WordPress.• Researches, plans, and coordinates with sales team members and sales team members to write press releases to be shared internally, on social channels, as well as on targeted publications.• Actively participates in market research, fine tuning marketing skills and knowledge as reflected from findings as well as identified patterns from internal campaigns.• Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishes contacts; develops schedules and assignments; coordinates mailing lists.• Multi-tasking and maintaining tight deadlines. Coordinating with other departments and working on multiple projects.• Updates job knowledge by participating in educational opportunities; reading trade publications.

Working with students across grades k-5 directly to support their IEPs

Digital photographer, video editor, content provider, copywriter, and web content manager for the marketing team.• Shoot, edit, and distribute photography for Alvin branded products, Finetec US products, and other consumer brands• Create daily content for digital platforms (social media, website, etc.) to maximize consumer engagement and boost brand awareness• Responsible for creating and managing promotions, contests, and brand sponsorships.• Editor for “Just A Minute” series with artist Peggy Dean shared on our YouTube channel and Peggy’s social & website• Research and connect with potential ambassadors for both Alvin and Finetec US products.• Shoot photography for product as needed for consumer-oriented marketing projects.• Consult and engage in projects with teams from marketing, sales, purchasing, and product design, both inside and outside the brand.• Populate and maintain content for house branded websites (no programming)• Responsible for file management and making content available as resources for other departments.• Managing and maintaining studio and A/V equipment.

Digital photographer, videographer, video editor, and content provider supporting both the Marketing & Communications and Development teams for Ridgefield Academy and Landmark Preschool (in Ridgefield, Westport, Redding, and Bedford). Leading internal and external digital related efforts that develop and implement the School’s mission and institutional priorities. • Working closely with several directors and administrators to over-see, develop, and implement the School’s mission and brand message. • Designated content creator; working autonomously to produce five original photo and video pieces for internal sharing weekly as well as producing daily video and/or photo internal and external marketing content for social media channels (Facebook, Instagram, Twitter) that maximize efficiency and impact.• Creative content lead for Annual Auction video. Participating in meetings with the Auction Chair, Director of Communications, and Events Manager; providing key ideas, research, and on-site directing and videography. During event, providing photography. As well as, designated photographer for sister campus Annual Auction Soirée. • Worked closely with the Director of Admissions in order to produce three original admissions videos to share with potential families joining our community. As well as two advertising videos that highlight the unique curriculum in the pre-school program. • Providing photo and video content for special events for the school that fosters community awareness. • Setting annual and long-term strategic goals as well as engaging with current practices as well as past practices in order to capitalize on best digital uses for our website and social media.

Digital photographer, storyteller, content provider and video editor supporting both the digital and creative teamsClient: AT&T – Major League Soccer, College Football Sponsorships (Partnerships with SEC Nation and Samsung)• Creative content lead for SEC Nation College Football Kickoff (AT&T Stadium, Dallas) and Championship Game (Mercedes Benz Stadium, Atlanta) providing planning, on-site photography, and video editing• Coin toss content shared on personal social media sites of Jordan Spieth, Golf Digest, Golf World web and social sites• Produced photo and video content for AT&T influencer and professional soccer freestyler Indi CowieClient: IBM – US Open, GameChangers (content series developed by MKTG)• Designated content creator; produced eight original graphic and video pieces for IBMSports channels bi-weekly• On-site shoots: provided research, set-up, camera support, footage logging and editing• Provided photography and other visual content shared to IBMSports and US Open Instagram channelsClient: MKTG• Promotional videographer, photographer and content storyteller for company’s social media channels

Client: Maritime Aquarium, Norwalk CTCollaborative effort in the pitch and production of video animated television spot for the organization’s newest vessel; finished product satisfied the varying requirements of social media, marketing, and educational teams● Documented client’s needs and provided outline and General storyboards for 3 different pitches; presented to client● Scouted locations; planned, designed, and shot the footage with variety of cameras both surface and underwater● Designated as sole editor of project; filmed, logged, edited footage to long form; extracted usable stills for other media● Oversaw animation design; researched and incorporated royalty free music in the video● Video can be viewed on the beachball website: http://beachball.dmd.uconn.edu/work/maritime/ This video was also the recipient of a Silver award from the Connecticut Art Directors Club at their annual awards ceremony in June of 2017.Was credited as the Art Director and EditorAward can be viewed on the CADC website: http://www.cadc.org/awards/2017/silver.html#piece-50

Supported the Studio Production staff for both The Steve Wilkos Show and The Jerry Springer Show● Provided research on a variety of topics for stories appropriate for use in both programs● Arranged guest travel and accommodations; handled wardrobe and green room requirements ● Responded to audience ticket requests, handled attendance seating and accommodations in studio.