Determine strategic direction for a portfolio of clients’ Amazon advertising campaigns to align with each client’s goals and business objectives.Utilize Excel to compile and analyze performance trends to determine account opportunities, provide advertising budget recommendations, and project revenue growth.Build strong client relationships through frequent and proactive communication regarding account strategy and performance.Work closely with account analysts to ensure strategies are implemented and achieve desired outcome.Partner with sales team members to audit accounts and present key findings to prospective clients.Support marketing department by contributing content for marketing materials, including white papers, podcast episodes, and The Ultimate Guide to Amazon Advertising.

Created Amazon advertising campaigns that aligned with client’s goals.Continuously analyzed advertising performance and optimized campaigns to meet client goals by performing keyword analysis, making bid adjustments, and evaluating keyword and ad alignment.Communicated regularly with clients on their status and provided regular performance updates.

Analyzed and adjusted sales forecasts for SKUs at a DC level for 30 distribution centers.Engaged with Category Management, Supply Planning, and other business units in order to identify potential influences to the forecast and worked with vendors to provide insights on projected sales.Utilized Microsoft Excel and Access to compile and analyze sales data from multiple sources to provide inventory support both internally and externally.Determined stocking status and inventory classification for new and existing SKUs based on vehicle application, DC location, demand, and expected performance.

Utilized SAP to manage orders and collaborated with suppliers to meet a 90% on-time delivery goal.Led weekly supplier calls to maintain relationships, receive order updates, and resolve open issues.Reviewed demand and expedited orders with suppliers, if necessary. Evaluated suppliers based on delivery performance.

Performed market intelligence research by investigating new sources of supply and market trends.Provided support in the development of RFIs, RFPs, and RFQs.Assisted buyers in decision making by analyzing various products and services.Participated in Vendor Performance Management to evaluate suppliers.