I write about technology and culture and cover the online creator industry for the Business section of The Washington Post.

I write about technology and culture and the online creator industry for the Business section of The New York Times.

Technology and culture staff writer

Write stories related to technology, internet culture, influencers, and social media.

Led audience development strategy for social platforms including Instagram, Facebook, Snapchat, and livestreaming. Managed The Hill's social video team. Developed content strategies for new platforms such as Snapchat, Facebook Live and 360 degree video.Covered the 2016 election, political extremism, and breaking news events live on social channels.Wrote and edited breaking news and trending stories for the web.

Write about technology, internet trends, social media influencers, and how tech is impacting culture for my own blog and many media outlets including Rolling Stone, New York Magazine, BuzzFeed, The Atlantic, Town & Country, Outside Magazine, Harper's Bazaar, Mashable, Quartz, Mic, and many more!

Directed launch of INSTANT, a new media brand dedicated to covering internet celebrities/influencers, as editorial, audience growth, and programming lead.Worked with Time Inc. executive leadership to define INSTANT's identity, programming strategy, content plan, video strategy, and audience growth tactical plan.Developed INSTANT business plan in conjunction with VP/GM, Entertainment.Provided editorial strategy for distributed platforms such as Snapchat Discover and Wishbone.Wrote articles about YouTube stars, conducted on-camera interviews for People.com.

Served as interim social media director. Managed five person social team and provided strategic recommendations for Facebook, Twitter, Tumblr, Snapchat.

Advised on Daily Mail social strategy. Led recruitment for Daily Mail Australia social team.Developed integrated social media marketing campaigns for Daily Mail brand partners. Worked with Daily Mail's sales team to develop innovative pitches to potential clients. Wrote freelance stories for Daily Mail's website on technology and internet culture.

Lead the Daily Mail’s global social media strategy Work with Chief Technology Officer and Chief Product Officer to develop and launch new editorial products Define and managed Daily Mail content strategy on mobile platforms and emerging networksHelped formulate and design functionality of Daily Mail mobile appsWorked with small team of designers and developers to completely redesign and relaunch our iPhone appProvided editorial judgement on app design and sharing mechanisms Oversee the Daily Mail’s global social media and real-time news team Manage social media and emerging platforms editors in the U.S., U.K., and Australia Built a team of 12 from scratch Grew Facebook page from 40k to 1.8m fans in under a year and a half, doubled total Daily Mail Twitter followingEffectively introduce the Daily Mail Online brand into emerging communities and untapped markets Oversaw digital and social strategy for Daily Mail Australia launch and Metro UK acquisition Work with developers to improve internal systems and technologies related to editorial workflowManaged social media platform relationships and facilitate business development and partnership opportunities Wrote and report stories related to technology, health and women’s issues

Clients included: Verizon Wireless, Chase, United Airlines, ChevronOversaw social strategy, editorial calendars, and digital brand planning initiatives for client brands.Managed cross branded social campaigns with news organizations and entertainment companies.Covered live events from social channels and lead real-time marketing efforts for brands on social media.Developed unique branded content to support client media partnershipsVerizon for Huffington Post Live launch.Chevron for Quartz news launch.

Build and ran network of Tumblr blogs focused on internet ephemera. Wrote essays and criticism on technology and culture.

Project based work for Ralph Lauren, the Gap, NiftyThrifty.com and Ann Taylor.Maintained corporate branded social media channels including Twitter, Facebook and Tumblr.